Relevant Content and Improved Ad Personalization Are Crucial For AVOD’s Success

Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on demand (AVOD) to succeed, providers need to deliver better ad experiences that include relevant targeting as well as personalized content that’s easily discoverable. Sixty-two percent of consumers reported watching subscriber-supported video-on-demand in 2020 compared to the 32% that watched AVOD services, according to a new report by PricewaterhouseCoopers that surveyed…

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The Fight For Pay TV Subscribers Will Be Won On Online 

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Denis Crushell, CRO at Tubular Labs. With the maturity of social media platforms into audience attention juggernauts, companies like Netflix, ViacomCBS, Warner Media and NBCUniversal (among others) have all invested heavily in social video marketing efforts to boost TV tune-in and streaming service subscriptions. This trend accelerated in 2020 as the pandemic uprooted the pay TV business.  According to eMarketer, more than 6 million US households will cut cable…

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The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP of global marketing solutions. “A lot of that is driven by the cord-cutting audience. We had been saying since we started that all TV will be streamed and all TV ads would be streamed, but…

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What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers

Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new ad formats. “We’re giving our sponsors first-mover advantage,” said Laura Molen, president of ad sales and partnerships at NBCUniversal, in an email, “and offering them a seat at the table next to our engineers, creators and…

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Best 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report

The Trade Desk’s sell was actually up virtually 5%in after-hour’s investing on Thursday, regardless of submitting a thirteen%year-over-over plunge in income in the 2nd fourth. To what carries out TTD owe this confidence? Pair of words: hooked up TELEVISION.” Our company strongly believe that the COVID pandemic has actually totally increased the development of CTV,”CEO Jeff Green said to capitalists on the business’s incomes phone call Thursday.” It is actually modifying the TELEVISION garden for good.” Income decreased to $139.4 thousand coming from almost $ 160 thousand in the year-ago…

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That is actually Watching AVOD? Connecting With An Emerging Audience

Add assisted video clip as needed(AVOD)is actually developing, along with even more material– as an example, NBCUniversal’s Peacock launches this summertime– and also additional audiences. Forty-five per-cent of individuals that on a regular basis see on the web video recording tune in to ad-supported solutions, depending on to the IAB. Still, AVOD isn’t common however,, thus that can marketers in fact connect with today? Below is actually an examine the AVOD reader, and also just how labels must prepare their projects as they devote a lot more on ad-supported streaming…

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Ad Tech M&A Fell Off A Cliff In Q1 – And Not Just Because Of COVID-19

<!– –> It was a chilly Q1 for ad tech deal-making, and you can expect more of the same in the second quarter. But you can’t blame it all on COVID-19 – at least not entirely. The ongoing health crisis is only accelerating trends that were already rolling, said Terry Kawaja, CEO and founder of investment bank LUMA Partners, which released its Q1 2020 market report on Tuesday. Around 75% of ad tech businesses at large will fail outright, while another 20% desperately seek an exit for their distressed and often…

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Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. “We’re in a fortunate spot,” said Tom Ryan, CEO of platform Pluto TV, where total viewing hours increased across the board last week. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before the coronavirus outbreak caused streaming consumption to surge. Pluto ended 2018 with 12 million monthly active users (MAUs). A few months later, Viacom (now ViacomCBS) acquired Pluto for $340 million. By the close of 2019,…

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Mike Baker On Life After Dataxu And The Future Of Ad Tech

For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the reward,” said Baker, co-founder and former CEO of dataxu. Baker left dataxu after selling his company to Roku late last year, and he’s staying busy rather than riding off in the sunset. After advising Roku…

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Comcast Doubles Down On Ad-Supported Streaming With Deal For Xumo

Comcast has acquired the OTT streaming service Xumo, the companies announced Tuesday. Terms of the deal were not disclosed. Xumo is best known for its free, ad-supported app on platforms like Roku and Apple TV. It licenses content and other networks to create a linear-like television experience. Xumo’s ad revenue is undisclosed, but it’s a sliver of the overall TV advertising market. In April 2019, Xumo said it had surpassed 5.5 million monthly users, roughly a quarter the number of users as rival ad-supported video on demand (AVOD) service Pluto…

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