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Walmart requires headquarters staff to get vaccinated by Oct. 4

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Walmart Inc., the largest private employer in the U.S., is requiring its headquarters and regional staff to be vaccinated by Oct. 4, joining Alphabet Inc.’s Google in instituting a policy that other big companies may soon follow as the delta variant continues to spread. The mandate covers all campus staff, as well as market, regional and divisional employees who work in multiple facilities, CEO Doug McMillon said in a memo Friday. A Walmart spokesman couldn’t immediately say how many people that entails. The policy includes all new hires as well.…

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The Unintended Consequences Of Brand Safety  

T. B. Smith, , , , , 0 comment

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jed Hartman, US President, Channel Factory. The evolution of digital media has unleashed a number of unintended negative consequences. Just to rattle off a few examples: The quest for impression-based scale led to advertisers buying impressions that would never be in view; the quest for clicks gave us clickbait, click farms and fraud; the need for TV-like engagement and impact brought about interstitials, superstitials and annoying ads, which created…

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using the internet to make some money - Using The Internet To Make Some Money Advertising & Marketing 

Using The Internet To Make Some Money

T. B. Smith

The vast majority of making money online.Be sure to keep an eye out for information on scams online. There are countless ways to earn money online, but not all are trustworthy. Look for reviews of potential plans before making any agreements.Figure out a niche that you are in first. Are you a good at writing? Market yourself as a content provider. Are you a good at making graphics? Many people can hire you for document or documents. Look at what you want to do.To make money online, you must first…

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How Suni Lee’s college enrollment will help her endorsement prospects

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Jeff Graba, Lee’s future coach at Auburn, made sure to highlight in his remarks after Lee won the all-around that historically gymnasts who win this title would have to turn pro because they wouldn’t be able to make money going to college. “Obviously she’s going to have to work with an agent at some point here…. We’re just preparing for anything that’s possible,” he said, regarding her NIL potential, according to reports. And plenty will be possible, including book deals, brand endorsements—and if she chooses to start a gymnastics academy,…

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Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed

T. B. Smith, , , , , , , 0 comment

Amazon doesn’t disclose advertising revenues in its quarterly earnings reports. It bundles the ad group into an “Other” category, which consists of advertising and analytics services. But even without a specific number, it’s clear that Amazon’s advertising business is both massive and growing fast. Amazon’s Other category earned more than $7.9 billion in Q2, up by 87% year-over-year, the company reported on Thursday. Most of that revenue comes from ad sales. Advertising across the internet took a hit in Q2 2020, but Amazon’s ad business has grown by more than…

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using the internet to make some money - Using The Internet To Make Some Money Advertising & Marketing 

Using The Internet To Make Some Money

T. B. Smith, ,

It is very easy for you to make profits online than it was in the past because more and more people are doing business online. Now that more and more people are comfortable shopping online, you could use it in order to make cash online. These tips can help you get started.Try filling out surveys. There are many out there. This can net you some extra dough. But depending in the type of survey or which website is hosting it, you can make a few dollars or only a few…

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How much more are you willing to pay for your ketchup?

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Input-cost inflation already is outstripping the elevated projections that executives penciled in earlier this year. The worst is yet to come, they predict. Conagra CFO David Marberger said on the company’s fourth-quarter earnings call July 13 that the frozen-food specialist now expects costs to rise 9% in the fiscal year that started July 1, up from a forecast of 6% in April. “This is an atypical level of inflation,” Conagra CEO Sean Connolly told Bloomberg. “It’s the highest inflation level our company has seen in as many years as we can remember.”…

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streaming the olympics shouldnt be this tricky - Streaming the Olympics Shouldn’t Be This Tricky late night drive chill music 

Streaming the Olympics Shouldn’t Be This Tricky

T.B. Smith, , 0 comment

Last year, the 2020 Olympics were meant to help launch NBC’s new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on the decline for years. A Trade Desk survey at the beginning of the year predicted that 27% of U.S. households would cut their pay TV subscriptions by the end of the year, which is almost…

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DoubleVerify’s Growth Buoyed By Programmatic

T. B. Smith, , , , , , , 0 comment

Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $76.5 million year-over-year in Q2, fueled by the growth of programmatic. DoubleVerify took in $37.9 million in programmatic revenue in Q2 – a 57% increase from the same period last year – largely driven by its Authentic Brand Safety (ABS) premium solution, a prebid targeting tool launched for buyers in 2018. It also reported 89% growth in CTV, which now accounts for 30% of revenue in its direct-side video business. Social transactions grew 100%,…

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MyPillow plans to pull ads from Fox News

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MyPillow, one of Fox News’ biggest advertisers, is pulling its commercials from the cable news behemoth.  Fox News confirmed that Mike Lindell, CEO of MyPillow, was pausing the ads. According to the Wall Street Journal, which broke the news, Lindell was canceling the ads because Fox News would not let him run a commercial that promoted claims of fraud in the 2020 presidential election.  “It’s unfortunate Mr. Lindell has chosen to pause his commercial time on Fox News given the level of success he’s experienced in building his brand through advertising on…

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