Twitter posts strong sales, forecast on bounce back in ads

A year ago, Twitter faced one of its most difficult quarters when many brand advertisers started to pull marketing budgets at the height of the pandemic. The social media company relies on brands for the bulk of its advertising revenue and sales fell 19% in the period from April-June 2020. To broaden its revenue, Twitter started pushing even more aggressively into direct response advertising — the types of ads that try to drive specific outcomes, like an app install or a website visit. The numbers suggest the company is growing…

Read More

Sensical Takes An Algorithm-Free Approach To Kids’ Streaming

“The Sell Sider” is a column written by the sell side of the digital media community. Common Sense Networks, the for-profit arm of news media watchdog group Common Sense Media, launched its free ad-supported streaming service Sensical for children less than a month ago, touting higher standards around child safety and learning compared to algorithm-driven platforms, such as YouTube Kids. The new service is algorithm-free and includes 15,000 hand-picked videos organized into 50 channels. Sensical is being distributed via iOS, Android, Roku, Amazon Fire TV and Apple TV. A distribution deal with Vizio and…

Read More
social media marketing what you need to know today - Social Media Marketing: What You Need To Know Today Advertising & Marketing 

Social Media Marketing: What You Need To Know Today

Social media marketing that is cutting-edge and services. By harnessing the power of new social media, a business can effectively promote its products and services with a relatively low investment. This article explains ways that you use this marketing technique.Create new blog entries regularly and constantly. This trains the people reading your blog to come back at specific times to read new blog entries. Think of it like a magazine subscription. Stay consistent and do your best to create quality content to keep your audience interested.Twitter might be a good…

Read More
carters inc jeff jenkins shares how the brand is bringing childhood dreams to life - Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life late night drive chill music 

Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children. Recommended articles

Read More
you can be successful at making money online with these tips - You Can Be Successful At Making Money Online With These Tips Advertising & Marketing 

You Can Be Successful At Making Money Online With These Tips

It is easier to make cash online than ever before. Now that you feel more secure with the Internet, opportunities to make money with online ventures are opening up. These tips will get you get started. Make sure to be mindful of potential scams. Not every opportunity will be a good one. Before you jump into any online moneymaking scheme, read reviews of the service you’re going to use. Figure out the niche before making money online. Are you good writer?Market yourself personally as a writer of online content. Are…

Read More

J&J raises annual forecast as quarter beats expectations

“We’ll look to responsibly price, as we do across our entire pharmaceutical portfolio,” he said. Second-quarter adjusted earnings were $2.48 a share, the drugmaker said, beating analysts’ average estimate of $2.29. Revenue of $23.3 billion also beat Wall Street’s view. Across the board, J&J’s units outperformed last year’s second quarter, when countries around the world went into lockdown. “All three segments are hitting on all cylinders,” Wolk said in an interview. “I take that as a very strong sight of the health of the company. We’re better positioned today than…

Read More

Why Local TV Is Keeping Many Brands On The CTV Sidelines

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Melissa McKay, director of media at Booyah Advertising. National brands rushed to advertise in local markets in 2020 due to COVID, civil rights protests and the election, leaving little budget or consideration left for connected TV (CTV) efforts.  But localized advertising – executed programmatically with personalized creative to boot – can be effective on CTV and linear TV. In fact, CTV ad spend remains only about 10% of linear TV…

Read More
premium tips for your internet marketing needs - Premium Tips For Your Internet Marketing Needs Advertising & Marketing 

Premium Tips For Your Internet Marketing Needs

Internet marketing is very important for your reputation. It has become necessary to promote your business online. This is the time to enter into it. The following advice will assist you how to get started right away with Online marketing campaign.Don’t put the cart before the horse when it comes to SEO. A good site drives good rankings, not the other way around. This is priority number one for all webmasters, regardless of their business niche. If you have a good website, you will have less work in the future.Online…

Read More
need to get into internet marketing use these tips to find your way - Need To Get Into Internet Marketing? Use These Tips To Find Your Way Advertising & Marketing 

Need To Get Into Internet Marketing? Use These Tips To Find Your Way

If you have realistic goals and are honest about your online marketing, then you are here for one thing and one thing only and that is to make money. You may be thinking about the freedom of setting your own hours, have some passion about the services you offer or believe in the quality of the content you can share, all you really care about is boosting your income. Use the practical tips in this article to reach your earnings.You need to have a list of customers and addresses. Allow…

Read More

Amazon founder Jeff Bezos rocketed to space—and brands reacted

Amazon founder Jeff Bezos took a quick vacation from being the wealthiest man on Earth on Tuesday, opting to briefly become the wealthiest man in space. For roughly 10 minutes, Bezos, his brother Mark, 82-year-old American aviator Mary Wallace “Wally” Funk, and 18-year-old Dutch student Oliver Daeman were floating about 65 miles above the Earth.  The groundbreaking spacecraft launch was the first human mission for Bezos’ aerospace manufacturing company, Blue Origin. The historic launch spawned an official Twitter news page, much joy and wonder, and a good deal of criticism about Bezos’ passion for private space…

Read More
%d bloggers like this: