First-Party Data Is More Than Just Emails

The Sell Sider”is a column composed by thesell side of the digital media neighborhood. Today’s column is composed by Rich Calkins, Director of Product Management, OpenX. For advertisement tech wonks who invest many hours in market working groups, getting deep in the weedsto fix issues is all however needed. When it … Continue reading » The post First-Party Data Is More Than Just Emails appeared initially on AdExchanger. A number of individuals revealed aggravation at the truth that they can’t create…

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It’s Time For Publishers To Embrace Server-to-Server

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are… Continue reading »
The post It’s Time For Publishers To Embrace Server-to-Server appeared first on AdExchanger. …

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MEAL Media Is Actually Betting That COVID-19 Will Push Marketers Toward Measurable TELEVISION Advertising

Now that marketers have actually triaged their media programs to fit customers safeguarding in location, scalp of DISH Media Sales Kevin Arrix is actually dealing with which of those modifications will definitely be actually lengthy condition. He wagers the pandemic will definitely press even more marketing professionals in to quantifiable TELEVISION media. “Advertisers are actually heading to utilize records as well as innovation to ensure the bucks they devote are actually steering understood and also significant influences,” Arrix claimed. He forecasts marketers will certainly bend right into addressable TELEVISION advertisements…

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LiveRamp Hires Jay Prasad To Realize TV Ambitions

Taking in the sprawl of CES in Las Vegas, one thing is clear: “There’s a ton of focus on streaming – it’s front and center,” according to Jay Prasad. The same can be said of Prasad’s new employer. Prasad joined LiveRamp in January after five years as chief strategy and business officer at video tech startup VideoAmp. He is tasked with creating a go-to-market strategy for LiveRamp’s TV-related offerings, particularly the products coming out of its recent acquisition of TV analytics company Data Plus Math. AdExchanger caught up with Prasad for…

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