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Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

December 29, 2021 T. B. SmithAd Exchange News, amazon, Amazon advertising, Amazon Marketing Services, App Center, Apple iOS, Brian Dolan, CTV, dentsu, facebook, gdpr, google, Google Play, groupm, GSQi, Insider, Internet Policy Review, Marketing Brew, Meta, microsoft, Mike Shields, MIT Tech Review, Oath, publicis, The Information, verizon, WorkReduce, WPP, yahoo

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
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Magnite Moving Ahead With Alternative To Third-Party Cookies

June 30, 2021 T. B. SmithAdvertising & Marketing, location marketing, LTV, State Farm, The Information

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need to behave like this is happening in January,” said Magnite VP of Product Management Garrett McGrath. Magnite’s solution to the end of third-party cookies aims to replace third-party data with publisher first-party data – at…

Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So

June 11, 2021June 30, 2021 T. B. SmithAdvertising & Marketing, fragmentation, location marketing, The Information

<!– –> Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On Friday, the UK’s competition regulator – the Competition and Markets Authority (CMA) – announced that Google has agreed to address concerns about its plan to remove third-party cookies from Chrome. The compromise comes following a joint investigation launched in early January into the Chrome Privacy Sandbox proposals by the CMA and the Information Commissioner’s Office (ICO), the UK’s data protection regulator. Collaboration between competition and data protection watchdogs was…

AdGear Founders Raise $3.6 Million For New Data Privacy Venture

May 6, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Alibaba, Allbirds, Diane Perlman, fragmentation, On TV & Video, The Information

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data collaboration. Marketers and publishers could use the technology for both activation and measurement use cases. The tech is not built on blockchain, although it uses similar protocols, Optable CPO Vlad Stesin said. Optable is launching…

Code Warriors Are Putting Google And Apple’s Privacy Changes Under The Microscope

March 21, 2021May 9, 2021 T. B. SmithACOS, Advertising & Marketing, Gliding Deer, The Information

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. When the big platforms say “jump,” the ad industry warily asks, “how high?” Apple and Google are both old pros at making unilateral changes to their ad policies that throw mobile developers into disarray and leave web publishers scrambling. Google’s plan to block third-party cookies in Chrome next year,…

2020 Was All About Digital Identity – And Expect The Same In 2021

January 3, 2021 T. B. SmithAdvertising & Marketing, Cookieless Targeting, fragmentation, The Information

<!– –> 2020 brought an identity crisis to the online advertising industry. The year started with Google answering the until-then theoretical question of what might happen to third-party cookies at some unknown point in the distant future. In July, Apple made a similar move with the announcement that its proprietary mobile device ID, the IDFA, would soon require an opt-in. Both of these moves triggered tectonic shifts for advertisers, publishers and the ad tech companies that partner with them on monetization, user acquisition, measurement and attribution. So, is the industry…

Advertisement Tech Petitions W3C Board For More Fairness In Cookie Debates

August 11, 2020 T. B. Smithad measurement, Advertising & Marketing, Cookieless Targeting, nba, The Information

Add specialist providers are actually beginning to produce their vocals listened to at the W3C as the time clock beats adverse 3rd party biscuits in Chrome. At an Aug. 6 appointment of the W3C’s Advisory Board– the closest factor the W3C needs to a panel of supervisors– a handful of advertisement technician providers discussed their problems over the huge impact that bigger providers invite the W3C administration procedure. The speakers featured James Rosewell, CEO and also founder of gadget discovery business 51Degrees, as well as Danny Sepulveda, MediaMath’s SVP of…

Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Actually Pulling The Plug On Programmatic TELEVISION

July 18, 2020May 9, 2021 T. B. SmithAdvertising & Marketing, linear TV buying, On TV & Video, The Information, TV viewability

Keith Eadie, VP as well as GM of Adobe Advertising Cloud and also scalp of item for Adobe Analytics, is actually a male self-assured adequate to reduce his personal hair. His partner deals with the spine as well as the edges, and after that “it’s my very own performing ahead,” Keith pranks coming from his garage (also known as office). “It is actually a little bit of risky sometimes, however it seems to be to function.” That is actually certainly not the only woolly condition, along with 3rd party biscuits…

Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome

March 28, 2020 T. B. SmithAdvertising & Marketing, Cookieless Targeting, fragmentation, location marketing, nba, The Information

Sorry, folks. Google isn’t going to extend the deadline for the phase out of third-party cookies in Chrome. In an email sent Thursday afternoon to members of the W3C’s Improving Web Advertising Business Group, Marshall Vale, a Chrome product manager and a member of the group himself, wrote that “a discussion around adjusting timelines is premature.” The full email is reprinted below. Some in the group are taking this as Google’s official response. Google did not respond to a request from AdExchanger for comment. The group had been planning to…