The Big Story: The End Of IP Address Targeting

<!– –> IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in the crosshairs. Starting later this year, Apple said it plans to nix pixels in its Mail app and block IP addresses in Safari. Apple also introduced a VPN-like feature that makes it impossible…

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The Big Story: Cookies And Creamed

This full week viewed a huge flex coming from LiveRamp, which a couple of times ago mentioned its own very first successful one-fourth given that it dilated coming from Acxiom. All incredibly awesome, specifically when you look at that this assessed results took place throughout a worldwide pandemic when the remainder of the electronic advertising and marketing area– as well as, actually, the remainder of the globe– has actually been actually experiencing substantial earnings favorites. The group studies why LiveRamp found development while others really did not. What remains in…

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