State Farm Is Looking To Score With Gamers

Like an excellent online marketer, insurance coverage brand name State Farm is wanting to reach individuals where they are– and, significantly, that’s in video games. Video gaming is a reliable method to get in front of more youthful audiences, naturally. It’s likewise about tapping into the interest that gamers have for video games and gaming-related experiences, stated Patty Morris,… Continue reading »
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Magnite Moving Ahead With Alternative To Third-Party Cookies

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need to behave like this is happening in January,” said Magnite VP of Product Management Garrett McGrath. Magnite’s solution to the end of third-party cookies aims to replace third-party data with publisher first-party data – at…

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Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

<!– –> From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition. And the collaboration between data protection authorities (DPA) and competition bureaus, as we’re seeing in the UK and France, will only continue. Here’s a rundown of the most significant moves in the past…

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CEO Dennis Buchheim Exits The IAB Tech Lab At A Time Of Turmoil For Online Identity

AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not yet clear, a blog post announcing his departure notes that his next move is “an opportunity to collaborate with the industry from a different, and important, perspective.” Before Buchheim’s four-month stint as chief exec, he…

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Oracle Uncovers Large CTV Ad Fraud Operation

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never actually seen in households. The scam, dubbed “StreamScam,” spoofed more than 28.8 million US household IP addresses, including approximately 3,600 apps and…

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The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust

The IAB Tech Lab is actually shuttering the DigiTrust cookie-sharing system since completion of July, the team pointed out Wednesday. DigiTrust was actually a system for Publishers as well as ssps to sync biscuits along with DSPs, thereby strengthening fit costs and also internet latency. The charitable org drew out of an IAB functioning team in 2014, and also the IAB Tech Lab carried it back in to the crease in 2018. While it made good sense for DigiTrust to exist within a toneless business profession team, the time clock…

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Social Distancing With Friends: IAB’s David Cohen And IAB Tech Lab’s Dennis Buchheim

IAB President David Cohen (WFH home window stickers)as well as IAB Tech Lab President Dennis Buchheim (WFH degree stickers). 2020 have not specifically gone as prepared . As the freshly designated head of state of the IAB, David Cohen hardly possessed opportunity to tremble palms along with the remainder of the management staff just before the all over the country start of social distancing as well as operating coming from residence. IAB Tech Lab President Dennis Buchheim, a recurring leaflet that ordinarily invested his opportunity in San Francisco and also…

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Has The IAB Lost Its Way?

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to AdExchanger about how the trade group will navigate issues such as user privacy and platform consolidation. The IAB is the largest and most important online advertising industry group. It oversees the infrastructure for display, online video and mobile advertising. And it has more than 800 members across publishers, technology vendors and brands. But the IAB’s size and many-sided…

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