State Farm Archives - How To Advertise

State Farm Is Looking To Score With Gamers

October 30, 2021 T. B. Smithgaming, Jake, Patty Morris, State Farm, video games

Like an excellent online marketer, insurance coverage brand name State Farm is wanting to reach individuals where they are– and, significantly, that’s in video games. Video gaming is a reliable method to get in front of more youthful audiences, naturally. It’s likewise about tapping into the interest that gamers have for video games and gaming-related experiences, stated Patty Morris,… Continue reading »
» The post State Farm Is Looking To Score With Gamers appeared initially on AdExchanger.
< img src="https://durac.info/wp-content/uploads/2021/10/state-farm-is-looking-to-score-with-gamers.gif" height="1"…

Magnite Moving Ahead With Alternative To Third-Party Cookies

June 30, 2021 T. B. SmithAdvertising & Marketing, location marketing, LTV, State Farm, The Information

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need to behave like this is happening in January,” said Magnite VP of Product Management Garrett McGrath. Magnite’s solution to the end of third-party cookies aims to replace third-party data with publisher first-party data – at…

Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

June 19, 2021June 30, 2021 T. B. SmithAdvertising & Marketing, Cookieless Targeting, Diane Perlman, location marketing, State Farm

<!– –> From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition. And the collaboration between data protection authorities (DPA) and competition bureaus, as we’re seeing in the UK and France, will only continue. Here’s a rundown of the most significant moves in the past…

CEO Dennis Buchheim Exits The IAB Tech Lab At A Time Of Turmoil For Online Identity

May 9, 2021 T. B. Smithad measurement, Advertising & Marketing, letitia james, State Farm

AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February, and his last day will be on May 21. But it sounds as if Buchheim, at least, may remain close to the debate. Although the exact nature of that what he’ll be doing is not yet clear, a blog post announcing his departure notes that his next move is “an opportunity to collaborate with the industry from a different, and important, perspective.” Before Buchheim’s four-month stint as chief exec, he…

Oracle Uncovers Large CTV Ad Fraud Operation

December 20, 2020May 9, 2021 T. B. SmithAdvertising & Marketing, Cookieless Targeting, Patent suit, SingTel, State Farm

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never actually seen in households. The scam, dubbed “StreamScam,” spoofed more than 28.8 million US household IP addresses, including approximately 3,600 apps and…

The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust

June 18, 2020 T. B. Smithad measurement, Advertising & Marketing, Cookieless Targeting, Jellyfish, State Farm

The IAB Tech Lab is actually shuttering the DigiTrust cookie-sharing system since completion of July, the team pointed out Wednesday. DigiTrust was actually a system for Publishers as well as ssps to sync biscuits along with DSPs, thereby strengthening fit costs and also internet latency. The charitable org drew out of an IAB functioning team in 2014, and also the IAB Tech Lab carried it back in to the crease in 2018. While it made good sense for DigiTrust to exist within a toneless business profession team, the time clock…

Has The IAB Lost Its Way?

February 9, 2020 T. B. Smithad measurement, Advertising & Marketing, Cookieless Targeting, Jake, location marketing, Patty Morris, State Farm, Willard Simmons

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to AdExchanger about how the trade group will navigate issues such as user privacy and platform consolidation. The IAB is the largest and most important online advertising industry group. It oversees the infrastructure for display, online video and mobile advertising. And it has more than 800 members across publishers, technology vendors and brands. But the IAB’s size and many-sided…