Tag: Roku
Here's today's AdExchanger.com news round-up ... Want it by e-mail? Register here. Purchase What You Know Shopify and Roku revealed a collaboration to bring a Roku app for CTV …
Out-of-home advertising has long been an important category for FreshDirect. It allows the grocery delivery service to reach city dwellers en masse — particularly in New York where it’s …
The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at Criteo and CRO of Future, as VP of Marketing …
One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think …
On-device is so in. On Friday, the mobile ad tech business Verve Group launched an in-app targeting product for Apple devices that uses on-device data to aggregate cohorts of …
And so it begins. Apple started rejecting app updates on Thursday that conflict with its AppTrackingTrackingTransparency (ATT) framework. ATT prohibits user tracking without explicit consent and bans developers from …
<!– –> On Monday, on-device media technology company Digital Turbine bought app monetization platform Fyber for $600 million. Digital Turbine has become one of the most prolific acquirers of …
<!– –> Apparently ad tech is so hot right now that ad networks can get acquired in the year 2021 for hundreds of millions of dollars. On Friday, Digital …
AppLovin’s recent acquisition of mobile attribution provider Adjust for $1 billion is evidence that M&A doesn’t necessarily decline in times of uncertainty. The mobile advertising ecosystem may be in …
SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support …