how bts euro championship campaign tried to combat online harassment with hope

How BT’s Euro Championship Campaign Tried to Combat Online Harassment With Hope

Ahead of the Uefa Euro 2020, U.K. telecoms giant BT took the step of commissioning its advertising agency Saatchi & Saatchi to produce a campaign that would highlight its sponsorship of the home nations soccer teams: England, Scotland and Wales. It would also tackle the collective distress that the modern athlete now endures, particularly around online abuse and racism. Recommended articles

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nba releases brand spot on behalf of black lives matter

NBA Releases Brand Spot on behalf of Black Lives Matter

| 6 minutes ago While robbed baseball supporters were actually tuned in on ESPN this night to impatiently see the NBA’s routine launch exclusive, they were actually met a painful however confident information right coming from the organization. “The reality is actually racial discrimination is actually all over,” NBA’s brand new 60-second area starts along with, featuring a mosaic of clips, photos and also newsreels coming from recent handful of troubled full weeks in the nation following the current murders of George Floyd, Breonna Taylor, Ahmaud Arbery and also Rayshard…

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nascar bans confederate flags in all events and also properties

Nascar Bans Confederate Flags in all Events and also Properties

| 29 minutes ago Nascar is going to restrict the Confederate banner in all potential celebrations and also residential properties, depending on to a claim the automotive racing brand name discharged today on Twitter. The statement happens only a time after Darrell Wallace, Jr., the initial dark vehicle driver in fifty years to succeed among Nascar’s best 3 nationwide visiting set, called the label to outlaw the banner outright, as opposed to only dissuading it as it is actually provided for recent 5 years. The regulation adjustment additionally happens surrounded…

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the nfl draft couldnt come at a better time for sports fans brands and also media

The NFL Draft Couldn’t Come at a Better Time for Sports Fans, Brands and also Media

| 39 minutes ago Trick Insights: The most significant showing off occasion of the not far off future will definitely certainly not include any type of sports. No person is going to toss a sphere, block out a successfully pass or even breach an attack. There are going to be actually no feature reel or even container rating, no Jumbotron or even replay display. This year, the NFL Draft, which usually is similar to a form of extravagant young girl reception for besuited promising soccer celebrities, will certainly extra very…

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Coronavirus Stopped All Sports Right Now. Will it Crush Sports Marketing This Year?

American pro sports came to a screeching halt on Thursday, with the NBA, NHL and Major League Soccer each suspending season play, and the MLB pushing back spring training and opening day games. The ATP, the US pro tennis organization, cancelled all tournaments for the next six weeks. The cascade of postponements started Wednesday night, when an NBA game was abruptly cancelled with all fans in attendance, while both teams were quarantined in their locker rooms after a player’s COVID-19 test came back positive. “What the NBA did was really…

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