Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else

Google Advertisement Manager is still the dominant supply-side platform– however the race for 2nd location is tighter than ever. Forty-six percent of publishers state they utilize Amazon Publisher Services, Amazon’s supply-side platform, according to Advertiser Perceptions’ SSP report for the 2nd half of 2021, which sufficed for Amazon to keep its grip on the… Continue reading »
» The post Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else appeared initially on AdExchanger. Forty-six…

Read More

Why Sellers.json Is Limited– And How Supply Chain Objects Can Help

“The Sell Sider” is a column composed by the sell side of the digital media neighborhood. Today’s column is composed by Eric Bozinny, senior director of market quality at PubMatic. After this special very first try to find customers, the story will be released completely on AdExchanger.com tomorrow. The IAB Tech Lab developed the sellers.json requirements… Continue reading »
» The post Why Sellers.json Is Limited– And How Supply Chain Objects Can Help appeared initially on AdExchanger. Unlike ads.txt files, of…

Read More

It’s Time For Publishers To Embrace Server-to-Server

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are… Continue reading »
The post It’s Time For Publishers To Embrace Server-to-Server appeared first on AdExchanger. …

Read More