The Super Bowl Will Be Different This Year (Duh)
Super Bowl LV will look pretty different on and off the field when the Kansas City Chiefs and Tampa Bay Buccaneers square off Sunday. While 186.6 million people are expected to tune in this year, according to the National Retail Federation, the COVID-19 pandemic is also playing a big role in how advertisers are adjusting their strategies to target and engage with viewers digitally. Some advertisers are avoiding the game altogether, such as Budweiser, which will not be running a commercial for the first time in 37 years and instead…
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