Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). So what to make of Gartner’s latest CMO Spend Survey, covered by The Wall Street Journal, which suggests marketers are dramatically reducing their investments? The survey of 400 companies found budgets fell from…

Read More

How Blink Fitness’ CMO Sweated Out The Pandemic

What’s a gym CMO to do when gyms – which normally promote health – get banned for health reasons? That’s exactly the situation Blink Fitness CMO Michelle Horowitz found herself in during the pandemic. The fitness chain operates 110 gyms across 10 states, all of which had different rules about gym openings. Blink Fitness hustled to meet its members where they were – stuck at home on their phones (and maybe even lazing about on their couches).  “Our primary concern was keeping the community engaged and understanding their needs at…

Read More

Exactly how NerdWallet’s CMO Is actually Growing A Brand During A Crisis

During an opportunity of economical unpredictability, should a CMO placed her company on the subsidiaries? Or even should she enhance media assets– particularly if purchasing adds is actually low-cost? NerdWallet’s CMO Kelly Gillease has actually remained in the middle of that advertising calculus as the label rectifies its own method for the remainder of 2020.”Our team determined that this is actually a necessary opportunity to become handy, “Gillease pointed out.”It had not been for our long-lasting objectives to absolutely draw back, so our team went ahead on a comparable amount…

Read More

Podcast: The Omnichannel Retailer

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Jewelry brand and retailer PANDORA has grown rapidly in the United States, but new competitors – both traditional and DTC – are rearing their heads. This week on AdExchanger Talks, Charisse Hughes, CMO Americas, talks about the company’s renewed focus on the consumer and its own brand value proposition. According to Hughes, the company has in some ways been a victim of its own success over the past decade. “The demand…

Read More