Patent Suit Archives - How To Advertise

Roku Has Strongest Quarter Ever As Viewers Flock To Streaming

February 19, 2021 T. B. SmithAdsWizz, Advertising & Marketing, Multichannel and Omnichannel strategy, Patent suit

Video streaming giant Roku experienced its strongest quarter ever as the COVID-19 pandemic fundamentally changed viewing behaviors in 2020 and fueled the shift to streaming. In its Q4 2020 earnings call Thursday, Roku’s YoY revenue soared 58% to $650 million, while its platform segment – which includes advertising and content distribution revenue – grew 81% YoY to a record $471.2 million, driven by strong advertising demand. The company also took in $65.2 million in net income in Q4, easily exceeding Wall Street earnings estimates and surpassing the company’s own outlook…

The Big Story: Must CTV

January 24, 2021 T. B. SmithAdsWizz, Advertising & Marketing, Andrei Petrus, audio streaming, Digital Storytelling, Patent suit

<!– –> The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy- and sell-sides – seems to be talking about addressability these days. Traditional broadcasters have reorganized around streaming and TV-related acquisitions have accelerated – one of the most notable being Roku’s $150 million acquisition of dataxu. This week on The Big Story, the AdExchanger team welcomes Mike Baker, co-founder and former CEO of dataxu. Recently, Baker wrote a column about why ad dollars haven’t followed the surge in CTV…

The Year in TV: A Major Shift To Streaming

December 29, 2020 T. B. Smithad frequency, AdsWizz, Advertising & Marketing, Cookieless Targeting, earnings, Frances Haugen, multicultural marketing, Netflix ads, Patent suit, Russia, web analytics

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP of global marketing solutions. “A lot of that is driven by the cord-cutting audience. We had been saying since we started that all TV will be streamed and all TV ads would be streamed, but…

Oracle Uncovers Large CTV Ad Fraud Operation

December 20, 2020May 9, 2021 T. B. SmithAdvertising & Marketing, Cookieless Targeting, Patent suit, SingTel, State Farm

Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never actually seen in households. The scam, dubbed “StreamScam,” spoofed more than 28.8 million US household IP addresses, including approximately 3,600 apps and…

Updates From The NewFronts: Hulu Intros DR Add Format, Roku Can Frequency Cap And More

June 23, 2020 T. B. Smith18ba68ebf278b108bf6535d31f603f98, Advertising & Marketing, Andrei Petrus, Cookieless Targeting, Multichannel and Omnichannel strategy, multicultural marketing, Patent suit

Hulu Stresses Expertise As well as Intros DR Advertisement Format In the course of an opportunity of unpredictability– and also several brand-new streaming competitors– Hulu is actually helping remind marketers that it is actually an expert in the streaming company. Hulu boasted its own track record of innovative development in its own advertisement layouts, as well as its own adventure as well as range that makes it possible for marketers to benchmark their efficiency. Binge advertisements, as an example, which uncover a lighter add lots, cause double-digit airlifts in recognition…

Advertise with Caribbean World Channel (CWCTV) on Roku

June 2, 2020 admin7ed7583a94e2d5ffbaaba66dad69874d, 8ad52ed73c234deed13015b522d0eb5f, f50cde653b9514a9f7c3e75b3acfd4c2, FIDO Alliance, Marketing models, Patent suit, TV ratings

[autovid_profit_transcript] Advertise world wide with Caribbean World Channel (CWCTV) on Roku Watch live stream Home Contact Email: cwctv.ja@gmail.com Phone: 1-876-593-8007