YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway point, Bloomberg reports. On the one hand, NBC was dealt a crappy hand with an off-year, plague-ridden event. But the Olympics’ ratings decline track with cable TV overall since 2016, writes Ben Thompson…

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Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed

Amazon doesn’t disclose advertising revenues in its quarterly earnings reports. It bundles the ad group into an “Other” category, which consists of advertising and analytics services. But even without a specific number, it’s clear that Amazon’s advertising business is both massive and growing fast. Amazon’s Other category earned more than $7.9 billion in Q2, up by 87% year-over-year, the company reported on Thursday. Most of that revenue comes from ad sales. Advertising across the internet took a hit in Q2 2020, but Amazon’s ad business has grown by more than…

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Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing how many arbitrage sites differ their content display when it comes to accessing websites from a paid link versus a direct link. Direct visitors, for example, would see a single-page format with no…

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The Big Story: Google’s Third-Party Cookie Extension

<!– –>  The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in origin trials. What does this reprieve mean for everyone in ad tech, brands, and publishers? We talk about our initial reactions on this episode of The Big Story. Next, we talk about Amazon’s…

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Amazon’s Ad Business Grows 73% To $6.9B In Q1

Amazon’s “other” segment, which houses its advertising business, grew 73% YoY to $6.9 billion in Q1. “The advertising team has done a great job turning clicks into productive sales, and the advertising that results is valuable to us as well,” said Amazon CFO Brian Olsavsky. While Amazon’s ads business grew due to traffic increases, its ad products have also improved. Video product listings were called out as an area of creativity and growth. Amazon is also using deep learning to make ads more relevant to users. Amazon says its ad…

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Amazon A ‘Catalyst For Change’ In Retail Media

Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research. Meanwhile, Amazon’s ad business is four to five times that number. As the ecommerce leader became a critical pillar for more and more brands, it created a need to manage marketing programs across all ecommerce…

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Advertising And Audience Complicate The NFL’s Entry Into Streaming

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24 virtual investor presentation, adding that time spent streaming NFL games grew 88% this season alone.   Others, like Amazon and Disney, are also looking to leverage the NFL – and other sports programming – to bolster…

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The Top 10 AdExchanger Stories of 2020

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies amid privacy concerns and scrutiny from lawmakers. Still, readers also visited AdExchanger to hear more about the COVID-19 pandemic’s impact on the industry and how companies transitioned to WFH and revamped their strategies. Here’s a…

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Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

DSP use among ad buyers seems to flip every half year between The Trade Desk, Google DV 360 and Amazon Advertising. But bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot, after having slipped behind Google and The Trade Desk earlier this year – based on the Q4 2020 Advertiser Perceptions DSP report. The data is based on a survey of 326 brand marketers and agency buyers, split about evenly between the two, with at least $1 million in annual digital ad spend. Nearly two-thirds…

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HP-305A-CE305AQ1-4-Toner-Cartridges-Black-Cyan-Magenta-Yellow

HP 305A | CE305AQ1 | 4 Toner Cartridges | Black, Cyan, Magenta, Yellow

[autovid_profit_transcript] Click here for the best price: https://amzn.to/3jCpqAY HP 305A | CE305AQ1 | 4 Toner Cartridges | Black, Cyan, Magenta, Yellow over review. HP 305A toner cartridges work with: HP Color LaserJet Pro M451dn, M451dw, M451nw, MFP M475dn, M475dw, MFP M375nw Save up to 10% with HP toner multipart. Hp 305a cartridge yield (approx. ) per cartridge: 2, 090 pages black, 2, 600 pages Cyan, 2, 600 pages Magenta, 2, 600 pages Yellow Hp toner is Designed to work with your HP printer for High quality, reliable results every Print.…

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