Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else

Google Advertisement Manager is still the dominant supply-side platform– however the race for 2nd location is tighter than ever. Forty-six percent of publishers state they utilize Amazon Publisher Services, Amazon’s supply-side platform, according to Advertiser Perceptions’ SSP report for the 2nd half of 2021, which sufficed for Amazon to keep its grip on the… Continue reading »
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The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit– But Does Anything Change?

Google: can’t deal with it and … can’t deal with it. Late recently, a federal judge in New York unsealed formerly redacted parts of a changed antitrust claim submitted by state regulators led by Texas Attorney General Ken Paxton poking into Google’s supposedly monopolistic advertisement practices. Particularly, the match lays bare the inner functions… Continue reading »
» The post The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit– But Does Anything Change? appeared initially on AdExchanger. The Industry…

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Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its Acquisition By Microsoft

AT&& T has actually offered its advertisement tech company Xandr to Microsoft. Regards to the offer were not divulged. The acquisition marks completion of a not successful and uncomfortable run for the one-time leader of the programmatic market, AppNexus, which was rebranded Xandr however never ever discovered a house within the AT&& T company. Previous AT&& T CEO Randall Stephenson… Continue reading »
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The Retail Sell-Sider: A Q&A With Kroger Media Strategist Michael Schuh

“The Sell Sider” is a column composed by the sell side of the digital media neighborhood. Today’s Q&& A is with Kroger Precision Marketing VP of media technique Michael Schuh. Kroger, the biggest grocery chain in the United States, is profiting from significant swings in shopping patterns given that the COVID-19 pandemic as it broadens its retail… Continue reading »
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[Read] Wool: Unraveling an American Story of Artisans and Innovation Complete

[autovid_profit_transcript] https://ni.readpdfonline.xyz/?book=0764354310Keeping people warm for four centuries, wool has been an essential commodity from colonial times to the present. This book tells wool’s colorful and surprisingly epic tale and how it has impacted millions of lives from immigrants, slaves, Native Americans, to farmers and advertisers. Author Hart reveals little-known but fascinating facts about US society–for example, how huge flocks of sheep were driven to the California gold fields to feed hungry miners, and why sheep grazed on the White House lawn during World War I. Moving from the realms of…

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