Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else
Google Advertisement Manager is still the dominant supply-side platform– however the race for 2nd location is tighter than ever. Forty-six percent of publishers state they utilize Amazon Publisher Services, Amazon’s supply-side platform, according to Advertiser Perceptions’ SSP report for the 2nd half of 2021, which sufficed for Amazon to keep its grip on the… Continue reading »
» The post Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else appeared initially on AdExchanger. Forty-six…