Four Steps for Embracing, Rather than Combatting, the Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Bloom, Chief Commercial Officer of Data Axle. Our industry spends a lot of time talking about “walled gardens” and the hazards that their policies pose to the broader digital ecosystem. But the protections these walls afford to consumers shouldn’t be ignored. If you’ve ever watched the TV show “Vikings,” you’ve seen a historical (albeit fictional) portrayal of the many border walls that protected the…
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