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Tag: On TV & Video

Four Steps for Embracing, Rather than Combatting, the Walled Gardens

T. B. Smith, , , ,

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Bloom, Chief Commercial Officer of Data Axle. Our industry spends a lot of time talking about “walled gardens” and the hazards that their policies pose to the broader digital ecosystem. But the protections these walls afford to consumers shouldn’t be ignored. If you’ve ever watched the TV show “Vikings,” you’ve seen a historical (albeit fictional) portrayal of the many border walls that protected the…

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AdGear Founders Raise $3.6 Million For New Data Privacy Venture

T. B. Smith, , , , , , ,

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data collaboration. Marketers and publishers could use the technology for both activation and measurement use cases. The tech is not built on blockchain, although it uses similar protocols, Optable CPO Vlad Stesin said. Optable is launching…

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The Big Story: Unified!

T. B. Smith, ,

<!– –> Online identity resolution solutions. Two years ago, they were all ambition – but today, they’re undergoing tests and people are starting to figure out how they work, where they work … and where they don’t. In other words, the ad industry is finally  discussing the practical challenges that these solutions must overcome. The biggest and most promising is, of course, Unified ID 2.0, originated by The Trade Desk, and has since been positioned as an open source solution. The entire industry is invited to contribute to UID 2.0, and…

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A Publisher’s Unvarnished Take On The Cookidentity Crisis

T. B. Smith, ,

<!– –> “The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today’s column is written by Nicole Lesko, SVP of data, ad products and monetization for Meredith. As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing identity v1 (cookies) with identity v2 (publisher-sourced emails hashed up and shared with all). Or how Google, Apple and Facebook are dictating the future of the open web from…

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4 Questions Driving the Future of Identity Without Third-Party Cookies

T. B. Smith, , ,

This article is sponsored by Oracle. If you spent most of 2020 counting down the days until 2021, then you’re not alone. For marketers, and almost everyone else for that matter, 2021 represents a hopeful restart – a potential shift back to normalcy, where budgets return to their pre-pandemic levels, plans are executed at a normal pace, and brands can begin to act on new ideas to recoup their losses from the last year.  While it’s true that 2021 may indeed bring all these things, it will also bring a…

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Solving For Identity, With MediaWallah CEO Nancy Marzouk

T. B. Smith, , , ,

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and “people-based” identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to work with hundreds of publishers that have websites and apps that collect registration data, and we connect it to third-party identifiers,” she says on the latest episode of AdExchanger Talks. It’s not a revolutionary concept.…

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Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Actually Pulling The Plug On Programmatic TELEVISION

T. B. Smith, , , ,

Keith Eadie, VP as well as GM of Adobe Advertising Cloud and also scalp of item for Adobe Analytics, is actually a male self-assured adequate to reduce his personal hair. His partner deals with the spine as well as the edges, and after that “it’s my very own performing ahead,” Keith pranks coming from his garage (also known as office). “It is actually a little bit of risky sometimes, however it seems to be to function.” That is actually certainly not the only woolly condition, along with 3rd party biscuits…

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Just How Digitas Is Actually Prepping Clients For The Cookieless Future

T. B. Smith, , ,

Preparing for completion of the biscuit isn’t only the project of specialist firms constructing alternative options. It is actually likewise the project of the company.”If you’re certainly not making the most of this moment, you’re performing your own self an injustice, “claimed Liane Nadeau, SVP as well as scalp of preciseness media at Digitas. While there is actually still 18 months left behind prior to Google Chrome loses all of them too, the cookieless future is actually currently listed here, she stated. Along With Firefox as well as Safari actually…

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Data Startup Habu, Created By Former Krux Execs, Isn’t A DMP Or A CDP – So, What Is It?

T. B. Smith, , , , , , , , ,

Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their promise and there’s an opportunity to help marketers use applications to plug and play based on their data needs. Although there’s overlap between what Habu is building and the technology you’d find in a CDP…

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