Converged TV At The Tipping Point, With FuboTV’s Diana Horowitz
<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Streaming TV adoption has accelerated to the point where a large majority of US households contain a connected TV device, and nearly as many (78%, per Leichtman Research) subscribe to at least one streaming service. But marketers are still waiting for the other shoe to drop, in the form of truly converged sales from the largest media companies. Recent announcements from Disney, NBCUniversal and others suggest that’s finally happening. “We saw,…
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