3 secrets to welcoming the omnichannel consumer transformation

Planning how
business interact with consumers has actually constantly been an essential element
of marketing method. The intro of brand-new omnichannel marketing innovations in the period of digital interruption makes it even more essential today The speed of development continues …. The post 3 secrets to accepting the omnichannel client transformation appeared initially on Smart Insights.

Twenty years earlier, when digital channels didn’t have the variety and significance they do now, the option of which channel to utilize and how finest to…

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Cross-channel marketing and how to implement it

9 pointers for strategic marketers to implement and benefit from cross-channel marketing Cross-channel marketing is a strategic, customer-focused digital marketing technique used by marketers globally to provide their customers with a consistent experience when interacting with their brand across multiple …..
The post Cross-channel marketing and how to implement it appeared first on Smart Insights. …

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How to structure an efficient multichannel marketing strategy

What are the crucial parts of a multichannel marketing strategy design template? Multichannel marketing, or omnichannel marketing, is the procedure of using
online and offline marketing interactions channels to engage and target with your consumers. As described in our popular Learning …. The post How to structure a reliable multichannel marketing strategy appeared initially on Smart Insights. Smart Insights members are preparing, handling and enhancing their multichannel marketing methods with our devoted marketing training. We have marketing training and tools to…

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DoubleVerify’s Growth Buoyed By Programmatic

Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $76.5 million year-over-year in Q2, fueled by the growth of programmatic. DoubleVerify took in $37.9 million in programmatic revenue in Q2 – a 57% increase from the same period last year – largely driven by its Authentic Brand Safety (ABS) premium solution, a prebid targeting tool launched for buyers in 2018. It also reported 89% growth in CTV, which now accounts for 30% of revenue in its direct-side video business. Social transactions grew 100%,…

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NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as a unique identifier for specific ad creatives. As advertisers increasingly lean into streaming, the challenges around frequency capping and cross-platform measurement are cumbersome because the space is so fragmented. Without a standard naming convention, measuring…

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CTV Fraud Is Changing, DoubleVerify Finds

Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion impressions in 80 markets across more than 2,100 brands from May 2020 to April 2021. It found that, globally, post-bid fraud and sophisticated invalid traffic (SIVT) rates were down 30% year-over-year, from 2% to 1.4%…

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Magnite Buys SpringServe For $31M In Push For CTV Ad Dollars

Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $31 million, in a deal that will improve its access to all of a publisher’s CTV inventory. SpringServe’s video clients include Vizio, Univision, Tastemade and Pluto TV. SpringServe and Magnite work with many of the same clients, the company said. While SpotX (the video SSP Magnite bought in February for $1.17 billion) works only with publishers’ programmatic inventory, SpringServe encompasses both direct-sold and programmatic inventory. And publishers can set up the video ad server to allow programmatic and direct-sold…

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Relevant Content and Improved Ad Personalization Are Crucial For AVOD’s Success

Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on demand (AVOD) to succeed, providers need to deliver better ad experiences that include relevant targeting as well as personalized content that’s easily discoverable. Sixty-two percent of consumers reported watching subscriber-supported video-on-demand in 2020 compared to the 32% that watched AVOD services, according to a new report by PricewaterhouseCoopers that surveyed…

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OpenAP Releases Identifier So Advertisers Can Buy And Measure Across Linear And Digital

Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear and digital inventory – all for one single campaign. That is precisely the problem that the OpenAP consortium was created to help solve. OpenAP has technology to unify onboarding, campaign activation and measurement across its member networks, so that advertisers don’t have to repeat that process with each network over and over again. But unfortunately, even within the same network, linear and digital audiences are separate, which leads to siloed…

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Roku Has Strongest Quarter Ever As Viewers Flock To Streaming

Video streaming giant Roku experienced its strongest quarter ever as the COVID-19 pandemic fundamentally changed viewing behaviors in 2020 and fueled the shift to streaming. In its Q4 2020 earnings call Thursday, Roku’s YoY revenue soared 58% to $650 million, while its platform segment – which includes advertising and content distribution revenue – grew 81% YoY to a record $471.2 million, driven by strong advertising demand. The company also took in $65.2 million in net income in Q4, easily exceeding Wall Street earnings estimates and surpassing the company’s own outlook…

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