The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

The Meaning Behind These Gorgeous Limited-Edition Doritos Bags

Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space and $150,000 to Black Lives Matter, among other community-building measures. Recommended articles

Read More
Editor’s Letter: You Have Questions

Editor’s Letter: You Have Questions. We Do, Too

When we were living the pandemic in two-week increments back in March, holding out hope that we’d return to “regular life” soon and that this whole quarantine was a blip, our newsroom started filming a daily TV show called Adweek Together. Dozens of guests came on to share their thoughts, frustrations and triumphs in the early days of what we now know as a global crisis. In one episode, I asked Tiffany R. Warren, executive vp, chief diversity and inclusion officer, Sony Music Group, and founder of Adcolor, for advice…

Read More
Havas Media Retains Duties as Sanofi’s US Media Agency of Record

Havas Media Retains Duties as Sanofi’s US Media Agency of Record

Havas Media has retained U.S. media agency of record responsibilities for pharmaceutical giant Sanofi. The appointment follows a review dating back over six months which also saw Sanofi name Omnicom Media Group’s dedicated Sanofi @ Omnicom unit as its global media agency of record outside the U.S. As U.S. media agency of record, Havas Media will handle media buying and planning responsibilities across all of Sanofi’s consumer and pharmaceutical brands in the U.S., which comprises the majority of the company’s spending. Havas Media Group North America president Shane Ankeney announced…

Read More
Facebook
Facebook
Pinterest
Pinterest
fb-share-icon
YouTube
LinkedIn
LinkedIn
Share
RSS
Follow by Email