Tag: mobile attribution

Beyond Meat, diving further into plant-based poultry after hits and flops in the category, announced this week that it will supply faux chicken tenders to 400 indie restaurants around the country. Recommended articles

Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space and $150,000 to Black Lives Matter, among other community-building measures. Recommended articles

Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays. Recommended articles

In a bid to inspire entrepreneurship, British fin tech bank Mettle released its first brand campaign to encourage small businesses and sole traders to take up its services. Recommended articles

Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency. Recommended articles

Cannabis tech company Weedmaps, on the heels of several well-attended virtual events and original content created in-house, has picked Wheelhouse Labs as its entertainment marketing agency of record. Recommended articles

When we were living the pandemic in two-week increments back in March, holding out hope that we’d return to “regular life” soon and that this whole quarantine was a blip, our newsroom started filming a daily TV show called Adweek Together. Dozens of guests came on to share their thoughts, frustrations and triumphs in the early days of what we now know as a global crisis. In one episode, I asked Tiffany R. Warren, executive vp, chief diversity and inclusion officer, Sony Music Group, and founder of Adcolor, for advice…

Havas Media has retained U.S. media agency of record responsibilities for pharmaceutical giant Sanofi. The appointment follows a review dating back over six months which also saw Sanofi name Omnicom Media Group’s dedicated Sanofi @ Omnicom unit as its global media agency of record outside the U.S. As U.S. media agency of record, Havas Media will handle media buying and planning responsibilities across all of Sanofi’s consumer and pharmaceutical brands in the U.S., which comprises the majority of the company’s spending. Havas Media Group North America president Shane Ankeney announced…