MIT Tech Review Archives - How To Advertise

Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

December 29, 2021 T. B. SmithAd Exchange News, amazon, Amazon advertising, Amazon Marketing Services, App Center, Apple iOS, Brian Dolan, CTV, dentsu, facebook, gdpr, google, Google Play, groupm, GSQi, Insider, Internet Policy Review, Marketing Brew, Meta, microsoft, Mike Shields, MIT Tech Review, Oath, publicis, The Information, verizon, WorkReduce, WPP, yahoo

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
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The Other Streaming Battle

March 2, 2020March 9, 2020 T. B. SmithAdvertising & Marketing, Mike Shields, MIT Tech Review, Oath

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Raquel Rosenthal, CEO at Digilant. Connected TV (CTV) is attractive to advertisers looking for ways to combine TV’s compelling brand storytelling with a digital marketing approach that can better target and measure those messages and automate the media buying process. Long-term success in CTV requires maximizing the expertise from both the TV and digital departments within brands and agencies. Fortunately, emerging tools, analytics and services can defuse internal turf…