Tag: Mediahub

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Melissa McKay, director of media at Booyah Advertising. National …

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Reassess Marketers were hawkeyed in the lead-up to Inauguration Day on Wednesday, ready to …

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their …