2021 – 2022 digital marketing trends: 25 practical recommendations to implement

2021 – 2022 digital marketing trends: 25 practical recommendations to implement

Opportunities to grow business across the customer lifecycle There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different, in fact, it’s particularly true since the …..
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Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2021

Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2021

Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and doubtless reviewing with colleagues which digital technology innovations are most relevant to …..
The post Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2021 appeared first on Smart Insights. …

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The New Frontier For Personalized, Data-Driven Marketing Success

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. The current COVID-19 crisis has been an unprecedented game-changer for marketers. The last decade was driven by business and digital transformation, from investment in taking offline to online and building ecommerce, to measuring everything that happens on the customer journey. The pandemic exposed a deep chasm between those who had invested in ways to better engage with…

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Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company

After running out of money and closing its doors in mid-December, video ad tech company Eyeview has a happy ending of sorts. Mobile ad platform Aki Technologies on Thursday completed its acquisition of Eyeview’s assets, which include a DSP and bidder, an ad server that ingests data signals to inform which video creative to deliver and a video creation module that enables dynamic video creative optimization. Scott Swanson, Aki’s CEO and co-founder, declined to share how much his company paid for Eyeview’s assets and patents. Four other companies were also…

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