James Patterson, Now a Memoirist, Reflects on the Lessons of His Time in Advertising

James Patterson, Now a Memoirist, Reflects on the Lessons of His Time in Advertising

With well over 150 books to his name, James Patterson is among the couple of authors in history whose name has actually gone beyond being an author and has actually ended up being a multimedia empire. After offering more than 400 million copies of his thrillers, youth titles, graphic books and cooperations with celebs consisting of Dolly Parton and Bill Clinton, …

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The World's Titanic-Sized Electronic Waste Problem Is Only Growing

The World’s Titanic-Sized Electronic Waste Problem Is Only Growing

In 2019, the international economy produced 53.6 million metric lots of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every 4 hours. Of the year’s overall e-waste, less than one-fifth (17.4%) was securely recycled, according to the 2020 Global E-Waste Monitor, a joint task of ……

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Paramount and WarnerMedia Sideline Their Streaming Strategies for March Madness

Paramount and WarnerMedia Sideline Their Streaming Strategies for March Madness

After Covid-19 canceled the NCAA Men’s Division I Basketball Tournament in 2020 and limited the crowd size for in 2015’s return, marketers aspired to be part of the very first “regular” March Madness video games because 2019. CBS and Turner Sports offered out their marketing stock for the competition earlier than ever, generating more than ……

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The Story of Lush, the Brand That Put Color in Your Shower and Bombs in Your Bath

The Story of Lush, the Brand That Put Color in Your Shower and Bombs in Your Bath

Look up the significance of the word “rich,” and you’ll discover meanings handling plentiful greenery, libidinous bed partners and an individual who consumes excessive. Which is sensible enough. State “lavish” to millions of daily customers, and they’ll believe of just one thing: the shop that offers all that great-smelling soap. (More on ……

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How Verizon Became New Streaming Services' Secret Weapon for Scaling

How Verizon Became New Streaming Services’ Secret Weapon for Scaling

In August, AMC+ landed what has actually ended up being every streaming service’s holy grail: a sought after Verizon collaboration. As part of an offer in between the 2 business, specific clients of Verizon’s broadband and limitless phone strategies are entitled to a totally free year of the AMC Networks banner, including ad-free shows throughout its home entertainment networks and early gain access to ……

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Hear That? Univision Experiments With Dynamic In-Show Audio Placements

You’ve heard of dynamic product placement. So, why not dynamic audio? Spanish-language broadcaster Univision is experimenting with a new advanced TV product that dynamically swaps out the generic sounds in an episode and replaces them with a bit of branded audio. T-Mobile is Univision’s first partner for the initiative, which debuted during the Monday night episode of prime-time telenovela “Rubi.” The show, which airs weekdays at 10 pm, reached roughly 3 million viewers during its premiere last week, according to Univision. Univision plans to extend the placement to a second…

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