Programmatic Fuels Integral Ad Science’s Q2 Growth

Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as Integral Ad Science handles a higher volume of impressions and average CPMs rise. The New York-based company – whose clients include Verizon, Disney and Coca-Cola – held its earnings call two days after it acquired…

Read More

VideoAmp Hires First CTO, Former Googler Tony Fagan

TV measurement company VideoAmp is bringing on Tony Fagan, a former Google VP of ads data science and engineering, as its first chief technology officer. Fagan joins a number of other C-level hires over the past year, as VideoAmp plots an expansion after a $75 million funding round in May. Since 2020, former Comscore COO Cameron Meierhoefer joined as chief product officer, former Trade Desk exec Paul Ross as chief financial officer and former Comscore exec Josh Chasin as chief measurability officer. VideoAmp has its sights set on being the…

Read More

YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway point, Bloomberg reports. On the one hand, NBC was dealt a crappy hand with an off-year, plague-ridden event. But the Olympics’ ratings decline track with cable TV overall since 2016, writes Ben Thompson…

Read More

Google Cruises On Digital Ad Resurgence And Retail Client Gains

Alphabet reported total revenue of almost $61.9 billion in Q2 2021, a 62% year-over-year increase. The company’s Q2 profit jumped from $7 billion in 2020 to $18.5 billion this year. The eye-popping growth rate is misleading. Q2 last year was a disaster; The first time Alphabet (or Google before that) ever reported a yearly revenue decline. On top of the pandemic gutting last year’s revenue, Google unexpectedly recorded nearly $1 billion in savings when its server equipment outpaced expectations in terms of its usable lifespan, according to CFO Ruth Porat.…

Read More

Ranker One Step Ahead Of A Cookieless Future With First-Party Data

“The Sell Sider” is a column written by the sell side of the digital media community. Google announced last week that it was delaying the phaseout of third-party cookies by nearly two years. But instead of dragging their feet to prepare for the inevitable, there’s another reason why advertisers should move away from third-party cookies sooner than they have to: The data is unreliable. “We all know that it’s kind of garbage,” said Dana OMalley, national VP of sales at entertainment website Ranker. Even at tech giants like Google, ad…

Read More

Magnite Moving Ahead With Alternative To Third-Party Cookies

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need to behave like this is happening in January,” said Magnite VP of Product Management Garrett McGrath. Magnite’s solution to the end of third-party cookies aims to replace third-party data with publisher first-party data – at…

Read More

Google’s Balancing Act, With VP Tara Walpert Levy

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Google’s size and fragmented company structure mean it is constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and consumers – not to mention emerging regulatory pressure. This week on the podcast, Tara Walpert Levy, VP of Americas for Google’s agency and brand solutions, discusses the high wire act. Important caveat: This interview was recorded and published before Google announced its two-year stay of execution…

Read More

The Big Story: Google’s Third-Party Cookie Extension

<!– –>  The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in origin trials. What does this reprieve mean for everyone in ad tech, brands, and publishers? We talk about our initial reactions on this episode of The Big Story. Next, we talk about Amazon’s…

Read More

Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

<!– –> From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition. And the collaboration between data protection authorities (DPA) and competition bureaus, as we’re seeing in the UK and France, will only continue. Here’s a rundown of the most significant moves in the past…

Read More

Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So

<!– –> Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On Friday, the UK’s competition regulator – the Competition and Markets Authority (CMA) – announced that Google has agreed to address concerns about its plan to remove third-party cookies from Chrome. The compromise comes following a joint investigation launched in early January into the Chrome Privacy Sandbox proposals by the CMA and the Information Commissioner’s Office (ICO), the UK’s data protection regulator. Collaboration between competition and data protection watchdogs was…

Read More