Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity

Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also rooted in the sell side. It connects visitors on a publishers’ websites to merchants and retailers, with an affiliate link business – Connexity acquired the affiliate marketing company Skimlinks last year – and through its…

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Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit

That is actually one severe compensation. Retail functionality advertising and marketing firm Connexity has actually obtained Skimlinks, some of the much larger(currently previously)private associate systems. Regards to the package, revealed on Thursday, were actually certainly not divulged. Connexity is actually including the around 80-person Skimlinks crew, pointed out CEO Sebastien Blanc, that signed up with Skimlinks in 2018. Connexity possesses approximately 200 workers. Blanc recognized at an early stage that if Skimlinks intended to generate market value for authors, the provider “could not be actually all points to all individuals.”…

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Hitwise Shuts Down Less Than A Month After Jumpshot Closes Shop

It’s a rough time to be in the clickstream data analytics biz. On Tuesday, Connexity-owned Hitwise announced that it would cease US operations. The closure is “due to events outside of our control,” Hitwise said on its homepage. “This is a very sad time for us at Hitwise after 20 years of operations providing first-to-market online measurement.” Hitwise and Connexity did not respond to a request for comment. The news shouldn’t come as a huge surprise to Hitwise clients. The company informed customers in early February that it was pausing…

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