Taboola Targets Ecommerce And Affiliate With $800M Deal For Connexity
Taboola has had a busy month. Three weeks after the company began trading on the Nasdaq, it acquired the commerce-based ad tech company Connexity for $800 million on Friday. Connexity is a logical and alluring takeover target. Taboola places recommendation boxes on publisher sites to connect visitors with advertisers and other publishers. Connexity is also rooted in the sell side. It connects visitors on a publishers’ websites to merchants and retailers, with an affiliate link business – Connexity acquired the affiliate marketing company Skimlinks last year – and through its…
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