Not Just Pass-Fail: Why Incrementality Tests Are The Future Of Performance Measurement

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, VP of strategic partnerships at ironSource Aura. Whether it’s Uber trying to eliminate media waste or Deliveroo attempting to validate investment in a new channel, brands are rethinking the way they evaluate their campaigns. The market is attempting to evolve from a focus on conversion performance to the more objective measure of incremental growth. To do this, marketers need to correctly and systematically…

Read More

Futurenet | Futureadpro | Futuro Video 3. FutureAdPro Advertising pays you to advertise online

Futureadpro working in conjunction with Futurenet and is the best way for Futureadpro members to promote their various businesses or charities. Futureadpro has two package options either a $10 or $50 Futureadpro Ad Pack. I’ve only bought the $50 fureadpro ad pack and each one guaranteed me 800 views to the website I promoted. This $50 purchase is an advertising cost to my business so is tax deductible. However the ad pack then falls into the Futureadpro advertising income pot and will then go on to pay me $60. To…

Read More
%d bloggers like this: