Streaming the Olympics Shouldn’t Be This Tricky

Streaming the Olympics Shouldn’t Be This Tricky

Last year, the 2020 Olympics were meant to help launch NBC’s new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on the decline for years. A Trade Desk survey at the beginning of the year predicted that 27% of U.S. households would cut their pay TV subscriptions by the end of the year, which is almost…

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How GSK and Other WFA Advertisers Are Going Open Source to Champion Diversity

How GSK and Other WFA Advertisers Are Going Open Source to Champion Diversity

It’s well beyond time to just talk about the importance of diversity and representation in our advertising; we need to practically get on and do it. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Jerry Daykin Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. @jdaykin Jerry Daykin is senior media director, EMEA, GSK Consumer Healthcare Marketing.…

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The Renewed, Curious Case Study of Johnson & Johnson

The Renewed, Curious Case Study of Johnson & Johnson

Perhaps one of the most iconic brand images from my childhood is the yellow bottle of Johnson & Johnson (J&J) baby shampoo that is distinctly labeled “No more tears.” Founded in 1886, Johnson & Johnson has a long brand history with a focus on healthcare which started with the production of antiseptic gauze and bandages. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune…

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The Twitter Boycott Isn’t Effective

The Twitter Boycott Isn’t Effective. We Need More Than ‘Intent’ to Support Women

On April 9, there is a boycott of Twitter. Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Gabriella Mirabelli Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. @g_Mirabelli Gabriella Mirabelli is an insights and brand strategy executive whose primary focus is analyzing and forecasting human behavior and cultural trends. She is the host of the Up…

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Medium’s Anti-Ad Stance Continues to Fail

Medium’s Anti-Ad Stance Continues to Fail

Obvious Ventures CEO Ev Williams recently announced a “buyout and leadership change to the Medium editorial team” in which he contextualized a shift away from Medium’s homegrown publications, writing, “The Medium subscriber base has continued to grow, while our publication’s audiences haven’t. Medium is struggling to reach a general audience.” Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. Pablo Andreu Voice Network…

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What We Can Learn from the Mistakes Made in 2020

What We Can Learn from the Mistakes Made in 2020

Like all industries, the agency world was not left unscathed by the catastrophic year 2020.  Agencies big and small had to learn how to serve their clients, pitch new business and create engaging new work, all from the comfort of their homes.  Not an easy task, to be sure, but most of them figured it out, and in the process learned much about themselves and their clients. But as I look back on 2020, perhaps the most valuable lessons learned stemmed from agencies that found themselves in hot water when…

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What This Agency Dad Learned From His Daughter During the Covid-19 Crisis

What This Agency Dad Learned From His Daughter During the Covid-19 Crisis

In case you missed it—that was summer. You didn’t do much, and you didn’t go far. In fact, your only solid memories of summer may be the parts where you were staring at a computer screen in various rooms of your house—and because it was summer, occasionally on the back patio. Seriously, I could swear it was just a couple days ago we were learning to navigate the difficulties of working from home full-time while simultaneously parenting. And way back then, I am afraid we had it easy. Schools didn’t have…

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Who’s Making the Grade for Back-to-School Marketing?

Who’s Making the Grade for Back-to-School Marketing?

There’s been a lot of talk during the Covid-19 crisis about brands helping customers as much as possible. On that level, back to school is serving as an important type of midterm exam to see how much marketers actually learned in the last six months. The back-to-school shopping season normally starts in July and is over by Labor Day, but experts predict the 2020 peak will materialize in late August and spill into most of September because of parents’ uncertainty over their children’s educational setting.  Plans for sending kids back…

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What Is actually FOFO and also Perform You Have It?

What Is actually FOFO and also Perform You Have It?

Marketers have actually been actually having to deal with FOFO (Fear of Finding Out) for a lengthy time.A condition acquainted in the clinical area to define the mental barricade that ceases folks coming from looking for health care recommendations for fretting wellness problems, FOFO is actually the total reverse of FOMO(Fear of Missing Out ). What rides FOFO is actually twofold. It handles along with a feeling of boosted duty. When every add as well as activity is actually openly checked out, there are actually couple of positions to conceal.…

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<aThe Biggest Customer Brands Are Missing Out on the Asian American Consumer

<aThe Biggest Customer Brands Are Missing Out on the Asian American Consumer

| 10 hrs earlier An astonishing amount of companies underrate the Asian American and also Pacific Islander (AAPI) buyer as a 5.6% niche market and also certainly not a deserving investment.It holds true that specific barriers date an advertising viewpoint: our lots of races, manies languages, a variation in revenue and also diffusion of lifestyles leave involvement a distinct obstacle. our populace are going to increase through 2060, as well as our company’re on path to come to be the 2nd biggest adolescence in the following 15 to twenty years…

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