Verve’s New Parent Company Sees Potential, Despite Obvious Privacy Challenges

Location data is a privacy landmine. But there are still buyers out there for providers, including Media And Games Invest (MGI), the public German conglomerate that acquired mobile location company Verve earlier this week. The last few years haven’t been kind to Verve. The company experienced multiple rounds of layoffs last year and closed its European business in April 2018, a month before the General Data Protection Regulation took effect. Verve had also raised $63.5 million – and investors were getting antsy. But Verve “fits the profile for the type of company…

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Grindr’s Data Is Sensitive, But Its Data-Sharing Practices Are The Norm In The App World

Grindr and a handful of other dating apps are getting publicly pummeled for sharing personal user data, including location data and sexual preferences, with third-party companies. But Grindr, OKCupid, Tinder and others are not alone. The practice is pervasive among every type of app. A report released Tuesday by the Norwegian Consumer Council, an Oslo-based nonprofit, found after an analysis of 10 popular apps that none allowed users to make “an informed choice” about how their data would be used, which is a core tenet of Europe’s General Data Protection…

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Why LiveRamp Quietly Sold Its Location Data Business Last Year

LiveRamp is distancing itself from location data. AdExchanger has learned that in Q4 2019, the onboarder offloaded the location data-related portion of the business it got along with its 2016 acquisition of Arbor. Cuebiq, a location-intelligence company, bought the assets. LiveRamp is keeping the rest of the Arbor business, which includes technology to connect first-party web and app data with unique hashed identifiers. Both Cuebiq and LiveRamp confirmed the transaction. The location data business has been getting a little hairy from a privacy perspective. Geolocation data is covered under the…

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