DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. No Compromise For Google Google’s reported deal to United States regulators as a quote to prevent an antitrust match was to spin off part of its advertisement company. That news obviously landed with a thud. The Department of Justice is poised to move… Continue reading »
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2022 contrast of Google natural clickthrough rates (SEO CTR) by ranking position

2022 contrast of Google natural clickthrough rates (SEO CTR) by ranking position

Keyword research study information exposes the SEO CTR rewards for top of SERP rankings in Google. Notify your SEO marketing technique with the most recent patterns
You frequently hear business owners stating “I wish to rank leading “for their target keywords. …. The post 2022 contrast of Google natural clickthrough rates (SEO CTR )by ranking position appeared
initially on Smart Insights. If you are presently protecting a top-ranked natural keyword, or would like to increase your reach, why not examine to see…

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Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
» The post Who Tracks The Trackers?; The Digital Adpocalypse That Never Was appeared initially on AdExchanger. Who Tracks The…

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Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. Purchase What You Know Shopify and Roku revealed a collaboration to bring a Roku app for CTV advertisement production and project management to the control panel of all Shopify merchants. The concept is to split into the $16.4 billion that medium-sized and little organizations invest… Continue reading »
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Amazon Advertisement Exec Jumps To Uber; Chrome Causing ‘Publisher Angst’

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. They See Me Rollin’ Uber tapped previous Sizmek CEO and Amazon advertisement officer Mark Grether to lead its marketing organization, Business Insider reports. Poaching Grether is a huge offer for Uber as it stands an international marketing method. Uber’s advertisement income isn’t … Continue reading »
» The post Amazon Advertisement Exec Jumps To Uber; Chrome Causing '' Publisher Angst ' appeared initially on AdExchanger.
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It’s Time For Publishers To Embrace Server-to-Server

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are… Continue reading »
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Attention Capital’s Lisa Gersh: ‘What’s A Great Brand? You Know It When You See It’

Attention Capital executive partner Lisa Gersh will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Lisa Gersh knows a good brand investment when she sees one. Before joining new media venture group Attention Capital as an executive partner over the summer, Gersh spent most of her career in key executive roles at top brands and broadcasters, including CEO stints at fashion brand Alexander Wang, at Gwyneth Paltrow’s lifestyle brand, Goop, and at Martha Stewart Living Omnimedia. Gersh also co-founded Oxygen Media, the female-focused cable…

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