Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

<!– –> From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition. And the collaboration between data protection authorities (DPA) and competition bureaus, as we’re seeing in the UK and France, will only continue. Here’s a rundown of the most significant moves in the past…

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Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So

<!– –> Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On Friday, the UK’s competition regulator – the Competition and Markets Authority (CMA) – announced that Google has agreed to address concerns about its plan to remove third-party cookies from Chrome. The compromise comes following a joint investigation launched in early January into the Chrome Privacy Sandbox proposals by the CMA and the Information Commissioner’s Office (ICO), the UK’s data protection regulator. Collaboration between competition and data protection watchdogs was…

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Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through Google search and other services. The purpose of Shop Pay is to make online checkout faster and more secure. It includes a payment button that merchants can add to the checkout process after customers click…

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The Big Story: Confusion Around Project Bernanke

<!– –> Hey kids, are you trying to read the blacked-out redactions on a PDF? Simply copy and paste the text into Microsoft Word, and then read everyone’s legal secrets. It’s the digital hack to reading invisible ink. Google learned that lesson the hard way recently when, in responding to the Texas-led antitrust suit, it accidentally revealed the existence of its secret program Project Bernanke, where it used learnings from publisher ad servers to strengthen its own ad buying technologies.  Sounds straightforward, right? Not really. As with all things ad…

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What Pubs And Ad Tech Really Think Of Google’s ‘Project Bernanke’

Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market share and keep prices low with resignation. These claims were revealed in a mistakenly unredacted court filing obtained by the Wall Street Journal. “This shouldn’t be surprising – walled gardens have access and full control over…

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Google’s Violating Its Own Invalid Traffic Policy At The Cost Of Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. The purpose of advertising is to influence behavior. But in Google’s search environment, it’s worth considering: Are your ads influencing behavior, or mainly serving as the default front door to your business?  The debate of paid search cannibalizing organic is not a new one, but taking steps to address this in your own search advertising presents an opportunity to make…

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FLoC Origin Trials Kick Off In The United States And Other Regions

<!– –> Let the FLoC testing begin (but not in Europe, yet). On Tuesday, Chrome started rolling out initial origin testing of its Federated Learning of Cohorts (FLoC) proposal with a small percentage of users in the United States and across Australia, Brazil, Canada, Indonesia, Japan, New Mexico, New Zealand and Philippines. “FLoC is still in development and we expect it to evolve based on input from the web community and learnings from this initial trial,” Marshall Vale, a Chrome product manager, wrote in a blog post announcing the start…

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House Dems Inquire About Facebook Weapons Ads; Networks Push Linear Ad Dollars To Streaming

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23 lawmakers on the House Energy and Commerce Committee sent a letter to Mark Zuckerberg on Monday asking how Facebook makes sure weapons-related ads are not targeted in ways that could harm public safety.…

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Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)

Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin, wrote in a blog post on Wednesday. The post also included Google’s pledge not to use or create its own alternate identifiers for web tracking when third-party cookies go away. But it appears that there’s…

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Google’s Non-Announcement Shocks The Ad Industry – Again

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today’s column is written by Tom Kershaw, CTO of Magnite and Chairman of Prebid.org. For the second time in the past 13 months, Google managed to plunge the world of ad tech into complete chaos Wednesday, despite not saying much that’s new or noteworthy. If you believe what you read, it’s the end of the open Internet as we know it, the upending of the entire publisher ecosystem, and (of…

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