Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
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Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. Purchase What You Know Shopify and Roku revealed a collaboration to bring a Roku app for CTV advertisement production and project management to the control panel of all Shopify merchants. The concept is to split into the $16.4 billion that medium-sized and little organizations invest… Continue reading »
» The post Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network appeared initially on…

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Amazon Advertisement Exec Jumps To Uber; Chrome Causing ‘Publisher Angst’

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. They See Me Rollin’ Uber tapped previous Sizmek CEO and Amazon advertisement officer Mark Grether to lead its marketing organization, Business Insider reports. Poaching Grether is a huge offer for Uber as it stands an international marketing method. Uber’s advertisement income isn’t … Continue reading »
» The post Amazon Advertisement Exec Jumps To Uber; Chrome Causing '' Publisher Angst ' appeared initially on AdExchanger.
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It’s Time For Publishers To Embrace Server-to-Server

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are… Continue reading »
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Attention Capital’s Lisa Gersh: ‘What’s A Great Brand? You Know It When You See It’

Attention Capital executive partner Lisa Gersh will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Lisa Gersh knows a good brand investment when she sees one. Before joining new media venture group Attention Capital as an executive partner over the summer, Gersh spent most of her career in key executive roles at top brands and broadcasters, including CEO stints at fashion brand Alexander Wang, at Gwyneth Paltrow’s lifestyle brand, Goop, and at Martha Stewart Living Omnimedia. Gersh also co-founded Oxygen Media, the female-focused cable…

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57e1d3404957aa14f6da8c7dda793278143fdef852547749722b78d39f44_640.jpg Advertising & Marketing 

Anybody Can Learn Search Engine Optimization

Just keep reading and learn some great tips and tricks to help build your site do well. Ask them about their experience in the business. You also need to be aware of any risks in order to make an educated hiring decision. This will mean you need to repeat keywords as often as possible while not breaking your keyword is repeated without disrupting the writing flow. As search engine rankings are built off the presence of keywords, you will find your rankings improving. Your domain name should be both relevant…

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Build A Site That Follows Simple SEO Guidelines

Search engine optimization is making your website show up more often. This brings more visitors your way and helps people increase the income that comes in from their site through boosting visitor numbers. The tips comprised below will help you with your search engine optimization. Try several different keywords when you are trying to rank higher in search engines. Search engines look for meta tags and including a variety of keywords will help you be more visible to them. An example would be if your webpage’s focus is on eyeglasses;…

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Jargon-Free Search Engine Optimization Advice To Help You Get Your Website Ranked By The World’s Most Popular Search Engines

The Internet is like the worlds largest corn field. The following article has the info you succeed. Break up long articles into shorter parts. Long pages are weighed less and short ones weigh more. Additionally, visitors aren’t likely to read through articles that are very long. When using SEO techniques to set up a website, having some short articles on your topic is better than a single very long article. Long pages are weighed less highly than short ones weigh more. Search engine optimization is accomplished through many different means.…

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Suggestions For A Dynamic Search Engine Optimization Strategy

Search engine optimization helps improve your website pop up higher and more frequently in the results of search engine queries. This is necessary for website owners since more visitors means the site through boosting visitor numbers. The tips in this article will help you how to do just that. Consider using a pay-per-click strategy as a good affiliate marketing tactic. This service makes it easier for the affiliates even though the pay isn’t as great, but in time will build up. This means repeating keywords should be repeated as often…

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No More Struggle – Search Engine Optimization Success Is Yours!

As the Internet grows, it can become more and more difficult to bring visitors to your website. Great content does you no good if nobody gets to see it. Here are some pointers on how to boost the presence of your site. Try creating a robots. txt file and placing it into the root directory. This tells the search engines that these files are not to be accessed. To improve your search engine rankings, include a myriad of keywords, including misspellings, in the “metatag” area of your website setup. Search…

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