Google Archives - How To Advertise

DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network

July 19, 2022 T. B. SmithAd Exchange News, alphabet, amazon, AutoZone, Best Buy, Department of Justice, Doha Mekki, Dollar General, Douyin, facebook, Facebook Shops, google, Google Shopping, Instacart, Jeremy King, Jonathan Kanter, Li Jiaqi, Lowe’s, Macy’s, Michaels, microsoft, New Oriental Education & Technology Group, news corp, petco, pinterest, Sephora, TikTok, Walmart, Yelp

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. No Compromise For Google Google’s reported deal to United States regulators as a quote to prevent an antitrust match was to spin off part of its advertisement company. That news obviously landed with a thud. The Department of Justice is poised to move… Continue reading »
» The post DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network appeared initially on AdExchanger.

2022 contrast of Google natural clickthrough rates (SEO CTR) by ranking position

January 25, 2022 adminDigital marketing trends 2020, google, Low cost and no cost marketing ideas, SEO, SEO analytics, SERPs ranking factors

Keyword research study information exposes the SEO CTR rewards for top of SERP rankings in Google. Notify your SEO marketing technique with the most recent patterns
You frequently hear business owners stating “I wish to rank leading “for their target keywords. …. The post 2022 contrast of Google natural clickthrough rates (SEO CTR )by ranking position appeared
initially on Smart Insights. If you are presently protecting a top-ranked natural keyword, or would like to increase your reach, why not examine to see…

Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

December 29, 2021 T. B. SmithAd Exchange News, amazon, Amazon advertising, Amazon Marketing Services, App Center, Apple iOS, Brian Dolan, CTV, dentsu, facebook, gdpr, google, Google Play, groupm, GSQi, Insider, Internet Policy Review, Marketing Brew, Meta, microsoft, Mike Shields, MIT Tech Review, Oath, publicis, The Information, verizon, WorkReduce, WPP, yahoo

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
» The post Who Tracks The Trackers?; The Digital Adpocalypse That Never Was appeared initially on AdExchanger. Who Tracks The…

Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network

September 22, 2021 T. B. SmithAd Exchange News, ad network, AVOD, CTV, David Zaslav, discovery, Discovery Plus, Disney, Disney Plus, emcommerce, ESPN Plus, facebook, google, HBO Max, hulu, Paramount Plus, Roku, Shopify, Showtime, SnapChat, streaming, TikTok, ViacomCBS, WarnerMedia, Washington Post, Zeus

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. Purchase What You Know Shopify and Roku revealed a collaboration to bring a Roku app for CTV advertisement production and project management to the control panel of all Shopify merchants. The concept is to split into the $16.4 billion that medium-sized and little organizations invest… Continue reading »
» The post Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network appeared initially on…

Amazon Advertisement Exec Jumps To Uber; Chrome Causing ‘Publisher Angst’

September 4, 2021 T. B. SmithAd Exchange News, ad tech, carolyn everson, google, Google Chrome, Instacart, Marketing models, search, SEO, Uber, Uber Eats, URL

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. They See Me Rollin’ Uber tapped previous Sizmek CEO and Amazon advertisement officer Mark Grether to lead its marketing organization, Business Insider reports. Poaching Grether is a huge offer for Uber as it stands an international marketing method. Uber’s advertisement income isn’t … Continue reading »
» The post Amazon Advertisement Exec Jumps To Uber; Chrome Causing '' Publisher Angst ' appeared initially on AdExchanger.
< img src="https://durac.info/wp-content/uploads/2021/09/amazon-advertisement-exec-jumps-to-uber-chrome-causing-publisher-angst.gif" height="1" width="1"…

It’s Time For Publishers To Embrace Server-to-Server

September 2, 2021 T. B. SmithCore Web Vitals, google, Mike Chowla, page load, pubmatic, server to server, The Sell Sider

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Chowla, Sr. Director of Product Management, PubMatic. Header bidding is now widespread and successful on the web, and Prebid.js is the most widely used solution. However, the majority of publishers using Prebid are… Continue reading »
The post It’s Time For Publishers To Embrace Server-to-Server appeared first on AdExchanger. …

Attention Capital’s Lisa Gersh: ‘What’s A Great Brand? You Know It When You See It’

January 9, 2020December 11, 2020 T. B. SmithAdvertising & Marketing, Chrome third-party cookies, Eric Seufert, facebook, FLoC, google, netflix, podcasts

Attention Capital executive partner Lisa Gersh will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Lisa Gersh knows a good brand investment when she sees one. Before joining new media venture group Attention Capital as an executive partner over the summer, Gersh spent most of her career in key executive roles at top brands and broadcasters, including CEO stints at fashion brand Alexander Wang, at Gwyneth Paltrow’s lifestyle brand, Goop, and at Martha Stewart Living Omnimedia. Gersh also co-founded Oxygen Media, the female-focused cable…