How Halo Infinite's Marketing Is Building on the Franchise's Iconic, Immersive Advertising

How Halo Infinite’s Marketing Is Building on the Franchise’s Iconic, Immersive Advertising

In 2006, Xbox and company partner McCann produced a project that was not just one of the very best in computer game history, however likewise in marketing history. “Believe,” the elaborately crafted, remarkably psychological launch project for Halo 3, set a brand-new bar for the function marketing might play in a video game’s worldbuilding– and its strength lay ……

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State Farm Is Looking To Score With Gamers

Like an excellent online marketer, insurance coverage brand name State Farm is wanting to reach individuals where they are– and, significantly, that’s in video games. Video gaming is a reliable method to get in front of more youthful audiences, naturally. It’s likewise about tapping into the interest that gamers have for video games and gaming-related experiences, stated Patty Morris,… Continue reading »
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< img src="https://durac.info/wp-content/uploads/2021/10/state-farm-is-looking-to-score-with-gamers.gif" height="1"…

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This Startup Is Using In-Game Audio Ads To Monetize Apps Without Being Annoying

Rewarded video is a staple of mobile game monetization. So why isn’t rewarded audio a thing? That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform during the height of the pandemic…. Continue reading »
The post This Startup Is Using In-Game Audio Ads To Monetize Apps Without Being Annoying appeared first on AdExchanger. …

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A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple Television+ Stunt

A Plague of Nosebleeds Hit Twitch Streamers, But It Was All an Apple Television+ Stunt

What could stimulate discussion better than a mystical nosebleed afflicting the web? Do not stress, no one was damaged– it was all simply a sophisticated stunt by Apple television+to kick off the best of its brand-new program Invasion, which shows up on the platform later on today. On Oct. 17, a few of Twitch’s popular” Just Chatting “banners ……

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Snap’s Got A Plan To Juice ARPU, Which Is Growing But Still Lags Its Peers

Snap is super focused on improving its average revenue per user (ARPU) this year. Snap’s ARPU for North America is growing – up 31% year over year (YoY) in the fourth quarter of 2019 – but at $4.42, it still significantly lags Facebook’s, which topped $41 in Q4. On Tuesday, chief business officer Jeremi Gorman outlined Snap’s three-pronged plan to improve its ARPU during the company’s Q4 2019 earnings call. First, Snap will improve its measurement, ranking and optimization capabilities for advertisers. Second, it will focus on building out its sales…

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