The Simple Way To Avoid Conflating Good And Bad Data Use

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Mole, CMO of Acxiom, Kinesso and Matterkind.  Data is turning into a four-letter word. And if we don’t get beyond the hype to understand it a little better, we’re going to be four-letter worded (you know the one).  Data is the language of technology we use every day. The connection with a long-lost pal over social media. The convenience of ordering a meal and…

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Data Ethics, Then And Now

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks through the history of data governance and how we got to our current disruptive moment. Early in her career, Colclasure worked in the US Senate, before going “off hill” and spending the next…

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MeritDirect Pushes Into A New Era Of B2B Marketing With Recent Acquisitions

Ever since MeritDirect partnered with private equity firm Mountaingate Capital in 2019, it’s aggressively expanded its data and service offerings in the B2B space. In November, the Rye Brooke, NY-based company purchased 180byTwo – terms were undisclosed – marking its second acquisition deal this year; it bought Compass Marketing Solutions in January. “Putting these companies together in a smart way is going to help us jump ahead big time,” MeritDirect CEO Rob Sanchez told AdExchanger. “We have a lot of good things in position here and as far as the…

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Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape

Sometimes, it seems like every person as well as their mom declares to either be actually a client records system or even possess CDP-like abilities, coming from indie start-ups to the significant advertising cloud carriers . Picking the appropriate supplier is actually simply half the fight. Marketing experts discovered their session, commonly by hand, back in the course of the DMP times that mar specialist isn’t”prepare it and also neglect it.” CDPs demand on-going monitoring. Acxiom, which handles consumer information for greater than 200 huge labels, views an option to…

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Acxiom Launches Addressable Media Buying Service Through Matterkind

Acxiom and also Matterkind(née Cadreon)are actually securing their collaboration along with a brand new addressable media service for Acxiom customers launched Thursday . For the very first time, brand names will certainly have the ability to deal with Acxiom for addressable media purchasing via the Addressable Advertising company. The media gets will definitely be actually powered through Matterkind. Greater than 2,000 labels currently team up with Acxiom to handle their first-party readers and also perform direct-mail advertising as well as e-mail initiatives. The brand new company fill out that using…

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Acxiom Global CEO Chad Engelgau Bridges The Gap Between Media And First-Party Data

Acxiom’s new global CEO Chad Engelgau, appointed in early March, has a big job ahead of him, navigating clients through privacy laws and browser restrictions while integrating the business with parent company IPG. Engelgau, a 12-year Acxiom vet, reports directly to Arun Kumar, IPG’s chief technology and data officer. Acxiom sits alongside IPG’s programmatic unit Cadreon and the data and tech group Kinesso, which derived from Mediabrands last fall. Acxiom works autonomously with clients on first-party data management, which makes up two-thirds of its business. But it will pull in…

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CES 2020: IPG’s Michael Roth On Acxiom And The Changing Face Of Television

When it comes to data, IPG CEO Michael Roth has said in the past: “Why buy it when you can rent it?” But that thinking changed last year when Acxiom went up for sale. When IPG bought Acxiom, it was able to build new offerings around first-party data management. In October IPG launched Kinesso, a data and analytics unit that will create addressable media products built on Acxiom’s data and expertise. “It’s hard to do those things when you’re renting capabilities,” Roth said. While some consider the deal a privacy…

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STORYTIME-I-WAS-A-PART-OF-THE-YELLOW-PAGES-SCAM Marketing models 

STORYTIME: I WAS A PART OF THE YELLOW PAGES SCAM

[autovid_profit_transcript] SO BOOM… hey guys welcome back to my channel, I missed y’all!!! This video is about the time I unknowingly worked for a scammer.. THE DISGRACE.. HOW INHUMANE.. I did try to find the “Ellapages.com” listing and wow no surprise here It was nowhere to be found. hopefully that place has long been shut tf down. Anywho, thanks for tuning in, Like this video to see more story times like this. Thanks again for the support.

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PageantPlanet.com-Tutorial-How-to-Sell-Program-Book-Advertising

PageantPlanet.com Tutorial: How to Sell Program Book Advertising

[autovid_profit_transcript] PageantPlanet.com got a makeover! Check out this tutorial to learn more about how to sell advertising pages for your upcoming pageant’s program book. Create an Account / Login – https://goo.gl/YLvv3t Pageant Planet came onto the scene in 2009 when our founder and CEO, Steven Roddy, recognized the need to create the ultimate resource for the pageant community. Over the past nine years, thousands of coaching articles have been published, hundreds of pageant professionals have searchable profiles in our directory, and countless dialogues around important issues have brought us all…

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