Facebook Warns Of Q3 Slowdown Due To Apple Tracking Restrictions

Facebook’s Q2 advertising revenue soared 56% to $28.5 billion year-over-year, though the company warned investors it expects a revenue slowdown beginning in Q3 – the same time it will feel the full impact of Apple’s recent AppTrackingTransparency changes. The total number of ad impressions served across Facebook increased 6%, while the average price per ad jumped 47%. The social media giant also saw the number of daily active users increase 7% YoY to 1.91 billion. Monthly active users also climbed 7% to reach 2.9 billion. Facebook COO Sheryl Sandberg cited…

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AdExchanger Research: The Ad Industry Grapples With Angst – And Feels Some Hope – As The Privacy And Identity Landscape Shifts Underfoot

AdExchanger’s 2021 Identity Special Report takes the pulse of leading digital marketing executives on identity, privacy and the end of third-party cookies.  Here’s a snippet: The digital marketing industry is experiencing a period of transformational change. Third-party cookies, already blocked by default on Safari and Firefox, are being phased out by Chrome, the world’s most penetrated browser. But the industry is divided as to whether the new solutions that are emerging to replace this core building block of digital advertising will actually improve consumer privacy. Meanwhile, the identity picture is…

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Google Pledges Not To Kill Third-Party Cookies Without The UK Competition Watchdog’s Say-So

<!– –> Forget about asking for permission to collect cookies. Google will have to ask for permission to not collect them. On Friday, the UK’s competition regulator – the Competition and Markets Authority (CMA) – announced that Google has agreed to address concerns about its plan to remove third-party cookies from Chrome. The compromise comes following a joint investigation launched in early January into the Chrome Privacy Sandbox proposals by the CMA and the Information Commissioner’s Office (ICO), the UK’s data protection regulator. Collaboration between competition and data protection watchdogs was…

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The Big Story: The End Of IP Address Targeting

<!– –> IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in the crosshairs. Starting later this year, Apple said it plans to nix pixels in its Mail app and block IP addresses in Safari. Apple also introduced a VPN-like feature that makes it impossible…

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Google’s LAT-Like Update On Android Augers Bigger Privacy Moves To Come

Google is making it more difficult for advertisers to track users on Android – but, unlike Apple, it’s not going for the nuclear option. At least not yet. On Tuesday, Google alerted developers about its plan to completely obfuscate the Android advertising ID of users that choose to opt out of tracking and personalized advertising. Today, even when people do opt out, they’re still associated with an ad ID when they open an app. But starting later this year, Google will display only a string of zeros, rather than the ID…

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The Privacy Tech Vendor Landscape Exploded In 2021

When the International Association of Privacy Professionals (IAPP) started analyzing the privacy tech vendor landscape in 2016, there were 44 vendors on the scene. This year, that number reached more than 350. “We really started noticing it after GDPR was passed in the EU, during that two-year ramp-up period before it went into effect in 2018,” said Jedidiah Bracy, editorial director of the IAPP, which publishes an annual report tracking the growth of the privacy technology marketplace. In the past three years – the General Data Protection Regulation celebrated its…

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AdGear Founders Raise $3.6 Million For New Data Privacy Venture

The founders of AdGear – a Canadian DSP and ad server acquired by Samsung Ads in 2016 – raised $3.6 million in seed funding to build a SaaS data connectivity platform called Optable. Optable uses specialized algorithms that ensure the secure transmission of encrypted audience data. The cryptographic technology allows for decentralized and secure data collaboration. Marketers and publishers could use the technology for both activation and measurement use cases. The tech is not built on blockchain, although it uses similar protocols, Optable CPO Vlad Stesin said. Optable is launching…

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EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern

<!– –> The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And here’s the kicker: “Google’s proposals to deprecate third-party cookies are within the scope.” As Brussels-based journalist Alexander Fanta highlighted on Twitter, this could mean by extension that Google’s FLoC proposal is also part of the Commission’s probe. If so, the same might be true for the other proposals in the Chrome Privacy Sandbox. More trouble for Google in Europe: The…

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Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right)

<!– –> Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of the store’s search page. This would give advertisers the opportunity to reach potential users before they actually search for something. Apple already allows advertisers to target users based on keyword searches in the App Store. Testing is said to be finished on the new slot and Apple will reportedly launch it next week…

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IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week

UPDATE: 6:15 p.m. ET And so speaketh Apple. Sort of. In a brief blog post published on Tuesday, Apple appears to finally share a specific date for AppTrackingTransparency enforcement: April 26. In the post, Apple notes that its ATT framework will be required for all apps beginning with the upcoming public release of iOS 14.5, iPadOS 14.5 and tvOS 14.5. Sounds simple enough. But those hoping for clarity have come to the wrong place. As Alex Bauer, head of product marketing at Branch, pointed out, it’s still not obvious from…

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