Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). So what to make of Gartner’s latest CMO Spend Survey, covered by The Wall Street Journal, which suggests marketers are dramatically reducing their investments? The survey of 400 companies found budgets fell from…

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UID2 ‘Smart’ For CTV; Instagram To Look More Like TikTok

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses – followed that week by AMC Networks, the first linear network to join. CTV is inherently cookieless, but Tubi sees it as a way to help advertisers target the right audiences and attribute…

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Group Nine Leaning Into First-Party Data With New Insights Tool

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, launched a first-party data solution called “In-GeNuity” earlier this month in response to the coming disappearance of third-party cookies. The product matches brands with users based on content preferences – such as  bringing together pizza lovers and a pizza delivery service. “We can say, here’s a segment of Papa John’s, here’s everybody that watched 30 seconds of a Thrillist pizza video over the last six months and we think that they’re a better audience to download your app,”…

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Facebook Homes In On Messaging At Its F8 Developers Conference

If there’s one word to remember from Facebook’s virtual developers conference on Wednesday, it’s “messaging.” Facebook made a flurry of announcements about new business messaging tools for developers, which Konstantinos Papamiltiadis, Facebook’s VP of platform partnerships, called “a key focus area.” Mark Zuckerberg said much the same during Facebook’s most recent earnings call in April, when he highlighted business messaging, commerce, creators and AR and VR as top investment priorities with the potential to “change the trajectory of the company over the long term.” If you couldn’t tune in, here…

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Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through Google search and other services. The purpose of Shop Pay is to make online checkout faster and more secure. It includes a payment button that merchants can add to the checkout process after customers click…

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Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still Growing

This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to data from digital agency Aisle Rocket. Rain the Growth Agency, a DTC-focused performance shop, is seeing Facebook CPMs of between 5% and 10% higher compared to early 2020, with the largest increases coming from campaigns that have a traffic-driving objective. Facebook ad pricing has been trending up since May after dipping by as much as…

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House Dems Inquire About Facebook Weapons Ads; Networks Push Linear Ad Dollars To Streaming

<!– –> Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23 lawmakers on the House Energy and Commerce Committee sent a letter to Mark Zuckerberg on Monday asking how Facebook makes sure weapons-related ads are not targeted in ways that could harm public safety.…

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Publishers Have A Window Of Opportunity To Change Google And Facebook

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO at Kargo. As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is discovered, consumed and paid for. First, a striking US lawsuit from the Federal Trade Commission alleges that Facebook is a monopoly and demands its break up. Second, ten states are suing Google for anti-competitive behavior,…

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The Top 10 AdExchanger Stories of 2020

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies amid privacy concerns and scrutiny from lawmakers. Still, readers also visited AdExchanger to hear more about the COVID-19 pandemic’s impact on the industry and how companies transitioned to WFH and revamped their strategies. Here’s a…

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The Big Story: Google And Facebook Under The Mistletoe?

<!– –> This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although there are a few Scrooges out there – for example, the 10 state attorneys general suing Google over antitrust concerns related to its online ads business – who might call this friendship “collusion.” Because maybe it is. In other words, the United States is Google’s Krampus this year and we take a look at some of the lawsuits Google is facing. The AGs of 38 states and territories are…

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