Consumer Spend Fails to Impress on Black Friday 2021

Consumer Spend Fails to Impress on Black Friday 2021

Forget about smashing any records they year. For the first time ever, total online spend on Black Friday dropped slightly to $8.9 billion. American consumers had spent $6.6 billion as of 9 p.m. ET en route to a projected total of $8.8 billion to $9.2 billion, per Adobe’s Digital Economy Index, however, the final figure… …

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This ‘Human Mart’ Uses Bright, Cheery Products to Raise Awareness of Modern Slavery Advertising & Marketing 

This ‘Human Mart’ Uses Bright, Cheery Products to Raise Awareness of Modern Slavery

Anti-Slavery Australia, a nonprofit, has created a store that aims to make passersby stop in their tracks: the Human Mart, an “unethically sourced” store that promises to sell hand-picked “crushed aspirations.” Recommended articles

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<aKind Lights Up New York Skyline to Commemorate Pride's 50th Anniversary Advertising & Marketing 

<aKind Lights Up New York Skyline to Commemorate Pride's 50th Anniversary

| 7 hrs earlier International Pride occasions have actually gone online as a result of the Covid-19 pandemic, however Kind located a method to actually commemorate the 50th wedding anniversary of New York’s very first march.The treat brand name generated a rainbow illumination homage to participate in the urban area’s high-rises on June 27 with early today. The company partnered along with empirical advertising organization Bankrobber Projects to generate the setup in the West Village on the section of Seventh Avenue as well as Christopher Street near the Stonewall Inn,…

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With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital Advertising & Marketing 

With SXSW Canceled, The Fader Takes a Mainstay Music Experience Digital

| 1 hour ago Key insights: The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19. The decision was heartbreaking for the music magazine, which had to scrap plans for Fader Fort, its annual multi-day concert experience showcasing local and emerging artists, which has been a mainstay of SXSW since originating at the festival in 2002. With a physical Fader Fort no longer an option, the brand has decided to…

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Mars Wrigley and Bumble Use Experiential to Embrace Galentine’s Day Advertising & Marketing 

Mars Wrigley and Bumble Use Experiential to Embrace Galentine’s Day

| 1 hour ago Key insights: A data-driven activation caters to a growing demand. Brands can benefit from leveraging Valentine’s Day. As brands launch Valentine’s Day-themed campaigns, a select few are celebrating the alternative: Galentine’s Day. What began as a faux holiday invented by Parks and Recreation’s Leslie Knope (Amy Poehler) in 2010 has become a popular go-to event for companies trying to reach more consumers. The unofficial holiday falls on Feb. 13, the day before Valentine’s Day. It encourages women to get together and celebrate their friendships with an…

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Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test Advertising & Marketing 

Are Experiences the Future of Retail? Area15 in Las Vegas Will Put the Trend to the Test

| 57 seconds ago The retail industry is struggling, but the upside is that millennials and Gen Z still prefer to shop in stores—if those stores offer unique and engaging shopping experiences. As brands seek to continue evolving the in-store experience for their target demographics—experts predict retail leaders will invest in better consumer experiences in 2020—a new concept in Las Vegas wants to be a model for purpose-built experiential retail. Area15 is an upcoming retail and live entertainment complex located just off the Las Vegas Strip, and aims to be…

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