Disney Archives - How To Advertise

Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network

September 22, 2021 T. B. SmithAd Exchange News, ad network, AVOD, CTV, David Zaslav, discovery, Discovery Plus, Disney, Disney Plus, emcommerce, ESPN Plus, facebook, google, HBO Max, hulu, Paramount Plus, Roku, Shopify, Showtime, SnapChat, streaming, TikTok, ViacomCBS, WarnerMedia, Washington Post, Zeus

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. Purchase What You Know Shopify and Roku revealed a collaboration to bring a Roku app for CTV advertisement production and project management to the control panel of all Shopify merchants. The concept is to split into the $16.4 billion that medium-sized and little organizations invest… Continue reading »
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How Blink Fitness’ CMO Sweated Out The Pandemic

March 16, 2021 T. B. SmithAdvertising & Marketing, Disney, Garth Knuston, place exchange

What’s a gym CMO to do when gyms – which normally promote health – get banned for health reasons? That’s exactly the situation Blink Fitness CMO Michelle Horowitz found herself in during the pandemic. The fitness chain operates 110 gyms across 10 states, all of which had different rules about gym openings. Blink Fitness hustled to meet its members where they were – stuck at home on their phones (and maybe even lazing about on their couches). “Our primary concern was keeping the community engaged and understanding their needs at…

DoubleVerify Is Doubling Down On Performance Metrics With Mondelez

February 17, 2021 T. B. SmithAdvertising & Marketing, Disney, tumblr

Performance measurement is a natural evolution of ad verification, according to DoubleVerify, which made its metric for measuring campaign effectiveness generally available on Wednesday. The solution, called Authentic Attention, was in beta since January. To power the tool, DoubleVerify is repurposing the more than 50 data signals that it already collects to determine media quality, including viewability, brand safety and whether an ad was viewed by a real person in the intended geo. DoubleVerify then splits this data into two buckets. The first bucket is for ad exposure-related data, like…

Cadillac Is Cruising Into The New Year With An Eye On Gaming Audiences

January 9, 2021 T. B. SmithAdvertising & Marketing, Disney

<!– –> When Cadillac put together a marketing strategy for its 2021 Escalade last year, gaming bubbled up as a place where the brand needed to play. “All of our research into current and future Escalade owners shows gaming as popping up pretty high from an index perspective,” said Marcie Pérez, associate director of media and performance marketing at Cadillac. But Cadillac wanted to do something more engaging than a typical sponsorship, Pérez said. And so, over three nights in November, Cadillac partnered with Twitch to host a series of…

Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic

December 27, 2020 T. B. SmithAdvertising & Marketing, BOMESI, Cookieless Targeting, Disney, ibm, Rich Calkins

The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of the first functions Wyndham brought to life when it cranked up its Amperity CDP was the ability to use its insights to tweak its media spend. “Over 90% of our media dollars are being leveraged…

American Airlines: Lack Of Business Travel Will Crush Fall Demand

July 25, 2020 T. B. SmithAdvertising & Marketing, Disney

Relatively talking, organisation began to find for American Airlines, the provider pointed out throughout its own Q2 profits telephone call Thursday. Do not assume it to last. As the COVID-19 pandemic took out flight in April, American Airlines melted virtually $100 thousand daily. Along with requirement recoiling a little in June, cash money shed inched up better to $30 thousand. The comeback of COVID-19 break outs in the western side and also southerly United States suggests American Airlines assumes Q3 range to be actually down 60% year over year. The…

When Out-Of-Home Prices Get A Trim, Manscaped Steps In

July 19, 2020 T. B. SmithAdvertising & Marketing, Brendan McCarthy, Disney

Many labels rapidly drew out-of-home (OOH )initiatives when the nation entered into lockdown in March. No one will be actually outdoors to see observeAll of them That paw back delivered OOH rates plunging around the market place. And also since component of the nation level once more, OOH is actually a swipe. In May, direct-to-consumer guys’s brushing brand name Manscaped got the most extensive electronic signboard in the nation, ignoring the heavily-trafficked Santa Monica Freeway in Los Angeles, for much less than fifty percent of what it set you back…

Delta: Consumers Are Starting To Fly Domestically– If They Have To

July 17, 2020 T. B. SmithAdvertising & Marketing, Disney, linear TV buying

Consumers may not be all set to travel worldwide, yet they’re acquiring a lot more pleasant along with residential trip. That is actually the decision coming from Delta Airline’s incomes today, which revealed”a invited yet little uptick in traveler amount” in Q2, mentioned CEO Ed Bastian on the profits telephone call. The task is actually “being actually steered just about totally through residential convenience vacationers or even those flighting for important causes,” he incorporated. Any sort of boost in soaring rates updates for the airline company, which found need bad…

Papa John’s On The Facebook Boycott, Product Launches During A Pandemic– And Why Digital OOH Can Still Work Right Now

July 5, 2020 T. B. SmithAdvertising & Marketing, Commerce Server, Core Web Vitals, Disney, MRC

What perform individuals carry out when they’re mainly continued residence? They flow, they video game and also they consume pizza. Papa John’s saw double-digit development in June, along with purchases up 24%year over year in North America and also 5%worldwide among the on-going pandemic. To supply that development, Papa John’s needed to, you recognize, actually provide that development . Given that COVID-19 started, the pizza brand name presented no-contact shipment as well as employed greater than 20,000 brand-new employee, featuring countless shipping employees. To staff up quickly, Papa John’s performed…

Just How To Un-Pause Advertisement Spend

June 9, 2020May 31, 2021 T. B. SmithAdvertising & Marketing, Disney

If just resuming the United States economic climate felt like turning a button.”But it is actually only certainly not,”pointed out Craig Atkinson, main customer policeman at efficiency company Tinuiti. Resuming are going to be actually a progressive procedure that present in a different way depending upon upright, area and also buyer view. Monday in New York City, as an example, noticeable Phase One of resuming, however just for production, development as well as wholesale retail. Stage Two, which are going to consist of distant eating, probably will not start up…