Why the Future of Advertising Is in Three Dimensions

Why the Future of Advertising Is in Three Dimensions

This concept that our media will end up being “dimensionalized” is remarkable. For several years our advertisements and their touchpoints have actually been provided on a flat aircraft. Whether outside, TELEVISION or perhaps digital banners, developers just truly required to stress over one “side” of the positioning– the side dealing with the customer. That might be about ……

Read More

The Big Story: CPG Companies Make Post-Pandemic Plans

<!– –> Getting online shoppers to click and add a product to their cart – and then have that product ship cost-effectively to a customer – is the latest challenge for CPG companies. During earnings calls over the past week, leaders of CPG companies had to answer to investors about their ecommerce strategies, which have accelerated thanks to an online shopping boom kicked off by the pandemic more than a year ago. Adding to that trend, Facebook’s former high-profile exec Carolyn Everson joined Instacart as its president Wednesday – a…

Read More

The Trade Desk Does VC

<!– –> The Trade Desk made waves this week with the release of Solimar, it’s new beach resort brand. Psych! Solimar is real, but it’s the company’s new DSP dashboard. In addition to the updated UI, The Trade Desk also launched a venture capital arm called TD7 – named for the $7 million seed investment that got The Trade Desk on its feet almost 15 years ago. Its first investment is in the bidding software startup Chalice Custom Algorithms. The Trade Desk has matured into a larger role as the…

Read More

The Big Story: Google’s Third-Party Cookie Extension

<!– –>  The teacher just gave the class an extension on a hard, confusing assignment. Third-party cookies won’t go away in Google Chrome until the end of 2023, a delay of nearly two years. Google said the decision would allow its Privacy Sandbox proposals to move further along. Currently, only three of more than 30 are in origin trials. What does this reprieve mean for everyone in ad tech, brands, and publishers? We talk about our initial reactions on this episode of The Big Story. Next, we talk about Amazon’s…

Read More

The Big Story: The End Of IP Address Targeting

<!– –> IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in the crosshairs. Starting later this year, Apple said it plans to nix pixels in its Mail app and block IP addresses in Safari. Apple also introduced a VPN-like feature that makes it impossible…

Read More

The Big Story: Confusion Around Project Bernanke

<!– –> Hey kids, are you trying to read the blacked-out redactions on a PDF? Simply copy and paste the text into Microsoft Word, and then read everyone’s legal secrets. It’s the digital hack to reading invisible ink. Google learned that lesson the hard way recently when, in responding to the Texas-led antitrust suit, it accidentally revealed the existence of its secret program Project Bernanke, where it used learnings from publisher ad servers to strengthen its own ad buying technologies.  Sounds straightforward, right? Not really. As with all things ad…

Read More

The Big Story: Unicorns Everywhere

<!– –> Late last year, with the end of the pandemic hopefully in sight, Luma was beginning to see investor confidence return. If anything, that cautious optimism was understated, as this Spring, Luma saw the best quarter in deals that it had ever seen. This week on The Big Story, we welcome back Conor McKenna, Luma director (not VP, as we misstated in the podcast), to talk about the wild influx of early 2021 deal making that saw seven transactions of more than $1 billion. Even Luma, despite its optimism,…

Read More

The Big Story: Unified!

<!– –> Online identity resolution solutions. Two years ago, they were all ambition – but today, they’re undergoing tests and people are starting to figure out how they work, where they work … and where they don’t. In other words, the ad industry is finally  discussing the practical challenges that these solutions must overcome. The biggest and most promising is, of course, Unified ID 2.0, originated by The Trade Desk, and has since been positioned as an open source solution. The entire industry is invited to contribute to UID 2.0, and…

Read More

The Big Story: Consumer Protection Is Virginia Territory

<!– –> This week on The Big Story, we present the latest in privacy protection regulations – true-false style. Because, honestly, this stuff can be pretty dry unless you make a game out of it.  As you might know, Virginia’s Consumer Data Protection Act (CDPA) will likely soon become law. But how is it different from the EU’s General Data Protection Regulation (GDPR)? And where does it dovetail and differ from the California Consumer Privacy Act (CCPA) or the California Privacy Rights Act (CPRA)? The One And Only (TOAO) Allison…

Read More

The Big Story: Tax Time!

<!– –> Maryland isn’t a merry land if you make most of your money off of digital advertising. This week, on The Big Story, we’ll look at the Old Line State’s new line of taxes. AdExchanger’s resident expert on all things legislative Allison Schiff drops by (Plot twist: SHE WAS ALWAYS HERE) to drop knowledge on how the tax will work and what the advertising community is saying about it. Of course, the digital ad tax – the first of its kind, but not the first time digital goods are…

Read More
%d bloggers like this: