Global social media statistics research summary 2022

Global social media statistics research summary 2022

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
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Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2021

Latest Gartner Hype Cycles for Digital Marketing: 2009 – 2021

Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and doubtless reviewing with colleagues which digital technology innovations are most relevant to …..
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Aki Buys Video Personalization Tech From Distressed Eyeview, Will Reopen The Company

After running out of money and closing its doors in mid-December, video ad tech company Eyeview has a happy ending of sorts. Mobile ad platform Aki Technologies on Thursday completed its acquisition of Eyeview’s assets, which include a DSP and bidder, an ad server that ingests data signals to inform which video creative to deliver and a video creation module that enables dynamic video creative optimization. Scott Swanson, Aki’s CEO and co-founder, declined to share how much his company paid for Eyeview’s assets and patents. Four other companies were also…

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