Programmatic Fuels Integral Ad Science’s Q2 Growth

Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as Integral Ad Science handles a higher volume of impressions and average CPMs rise. The New York-based company – whose clients include Verizon, Disney and Coca-Cola – held its earnings call two days after it acquired…

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Twitter Pauses Verification Applications Again

Twitter Pauses Verification Applications Again

For the second time since opening up applications for verification in May, Twitter has called a time out. Recommended articles

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VideoAmp Hires First CTO, Former Googler Tony Fagan

TV measurement company VideoAmp is bringing on Tony Fagan, a former Google VP of ads data science and engineering, as its first chief technology officer. Fagan joins a number of other C-level hires over the past year, as VideoAmp plots an expansion after a $75 million funding round in May. Since 2020, former Comscore COO Cameron Meierhoefer joined as chief product officer, former Trade Desk exec Paul Ross as chief financial officer and former Comscore exec Josh Chasin as chief measurability officer. VideoAmp has its sights set on being the…

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Instagram Kicks Off ‘Who We Become Is Yours to Make’ On-Platform Campaign

Instagram Kicks Off ‘Who We Become Is Yours to Make’ On-Platform Campaign

Instagram kicked off on-platform campaign “Who We Become Is Yours to Make,” featuring creators calling for optimism, progress and reinvention and cautioning that after a challenging year due to the pandemic, “None of us is going back to the way things were.” Recommended articles

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Facebook Warns Of Q3 Slowdown Due To Apple Tracking Restrictions

Facebook’s Q2 advertising revenue soared 56% to $28.5 billion year-over-year, though the company warned investors it expects a revenue slowdown beginning in Q3 – the same time it will feel the full impact of Apple’s recent AppTrackingTransparency changes. The total number of ad impressions served across Facebook increased 6%, while the average price per ad jumped 47%. The social media giant also saw the number of daily active users increase 7% YoY to 1.91 billion. Monthly active users also climbed 7% to reach 2.9 billion. Facebook COO Sheryl Sandberg cited…

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Hinge Users Break Up With Their Dating Profiles in the App’s New Ad

Hinge Users Break Up With Their Dating Profiles in the App’s New Ad

It’s rare that a rapidly growing app would publicly encourage users to delete their profiles. Even so, Hinge, the fastest-growing dating app in the U.S., is reminding singles in a new series of ads that no longer needing its dating app is something to be celebrated—in fact, that’s kind of the point. Recommended articles

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EU Opens Google Antitrust Probe – Including YouTube’s Barring Of Third-Party DSPs

<!– –> Another shoe has dropped. On Tuesday, the European Commission, which is the main executive body of the EU, opened a formal investigation into whether Google unfairly advantages its own ad tech services. The Commission, which was rumored late last week to be on the verge of launching an official probe, will focus on display advertising, where Google offers multiple services to both advertisers and publishers. “Google is present at almost all levels of the supply chain for online display advertising,” said Margrethe Vestager, EVP of the European Commission…

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Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

<!– –> From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition. And the collaboration between data protection authorities (DPA) and competition bureaus, as we’re seeing in the UK and France, will only continue. Here’s a rundown of the most significant moves in the past…

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Workplace From Facebook Refreshes Its Brand Identity

Workplace From Facebook Refreshes Its Brand Identity

Enterprise platform Workplace From Facebook unveiled a refreshed brand identity Friday, adopting iris as its new primary color. Recommended articles

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Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through Google search and other services. The purpose of Shop Pay is to make online checkout faster and more secure. It includes a payment button that merchants can add to the checkout process after customers click…

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