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Tag: Data Privacy

Google’s Balancing Act, With VP Tara Walpert Levy

T. B. Smith, , , ,

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Google’s size and fragmented company structure mean it is constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and consumers – not to mention emerging regulatory pressure. This week on the podcast, Tara Walpert Levy, VP of Americas for Google’s agency and brand solutions, discusses the high wire act. Important caveat: This interview was recorded and published before Google announced its two-year stay of execution…

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The Online Advertising Industry Reacts To Chrome’s Cookie Deprecation Delay

T. B. Smith, , , , ,

Following Google’s announcement on Thursday that Chrome would be delaying its third-party cookie phaseout by almost two years, the overwhelming sentiment across the industry is … relief. Though agency, ad tech and programmatic publisher execs spun confident stories about plans for digital advertising without third-party cookies, that reality was more like a train rushing along an unfinished track, and everyone knew it would end in disaster – at least in terms of ad rates and performance – without such a reprieve. By early next year, Google’s Privacy Sandbox, where developers…

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Viant Technology Files S-1 Ahead Of IPO

T. B. Smith, , , , ,

Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in in 1999 by Tim, Chris and Russ Vanderhook, did not disclose how much it aims to raise in the offering. Six banks are underwriting the deal, led by BofA Securities and UBS. In its filing,…

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The Top 10 AdExchanger Stories of 2020

T. B. Smith, , , , , , , , , , , ,

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies amid privacy concerns and scrutiny from lawmakers. Still, readers also visited AdExchanger to hear more about the COVID-19 pandemic’s impact on the industry and how companies transitioned to WFH and revamped their strategies. Here’s a…

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The Big Story: Cookies And Creamed

T. B. Smith, , , , , , ,

This full week viewed a huge flex coming from LiveRamp, which a couple of times ago mentioned its own very first successful one-fourth given that it dilated coming from Acxiom. All incredibly awesome, specifically when you look at that this assessed results took place throughout a worldwide pandemic when the remainder of the electronic advertising and marketing area– as well as, actually, the remainder of the globe– has actually been actually experiencing substantial earnings favorites. The group studies why LiveRamp found development while others really did not. What remains in…

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Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down

T. B. Smith, , , , , , , , ,

Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. But why make the move now? Facebook is reading the writing on the wall, and the writing says: Third-party cookies are finally on death watch. The final nail came when Chrome said it will stop…

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Google, You Finally Really Did It

T. B. Smith, , , , , ,

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. “You finally really did it. You maniacs! You blew it up!” – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether or when Google Chrome would finally kill the third-party cookie. But that day is here, or, I guess, two years from now it will be, but you get the point. Let’s go around the bases…

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