CTV Archives - How To Advertise

Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

December 29, 2021 T. B. SmithAd Exchange News, amazon, Amazon advertising, Amazon Marketing Services, App Center, Apple iOS, Brian Dolan, CTV, dentsu, facebook, gdpr, google, Google Play, groupm, GSQi, Insider, Internet Policy Review, Marketing Brew, Meta, microsoft, Mike Shields, MIT Tech Review, Oath, publicis, The Information, verizon, WorkReduce, WPP, yahoo

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
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Efficiency CTV Provides A One-Stop Shop For DTC Brands

September 23, 2021 T. B. SmithCTV, Dan Fairclough, DTC, Magnite, On TV and Video, streaming, traditional TV

“On TELEVISION & & Video” is a column checking out chances and difficulties in innovative TELEVISION and video. Today’s column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite. In my several years dealing with DTC brand names, I saw direct how business hustled to grow their brand name presence from the ground up utilizing search and… Continue reading »
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< img src="https://durac.info/wp-content/uploads/2021/09/efficiency-ctv-provides-a-one-stop-shop-for-dtc-brands.gif" height="1"…

Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network

September 22, 2021 T. B. SmithAd Exchange News, ad network, AVOD, CTV, David Zaslav, discovery, Discovery Plus, Disney, Disney Plus, emcommerce, ESPN Plus, facebook, google, HBO Max, hulu, Paramount Plus, Roku, Shopify, Showtime, SnapChat, streaming, TikTok, ViacomCBS, WarnerMedia, Washington Post, Zeus

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. Purchase What You Know Shopify and Roku revealed a collaboration to bring a Roku app for CTV advertisement production and project management to the control panel of all Shopify merchants. The concept is to split into the $16.4 billion that medium-sized and little organizations invest… Continue reading »
» The post Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Advertisement Network appeared initially on…

Action Advertise Drive Energy Go | Royalty Free Music

January 7, 2020 T.B. SmithAd Exchange News, Advertising & Marketing, affiliate promotion, Bob Chapek, BuzzFeed, comcast, Complex, connected TV, Content marketing management, Content marketing ROI, Content ROI, CTV, CTV Fraud, CTV PMPs, CTV supply, Disney, DTC, FOX, internet marketing, inventory filtering, Jonah Peretti, Kroger, Kroger Precision Marketing, Managing content marketing, Marketing models, NBCUniversal, On TV and Video, online marketing, Paramount Plus, Retail Media, tracking system

[autovid_profit_transcript] Purchase ‘Standard’ YouTube or ‘Broadcast’ License and download music to get the proper usage rights to use in your videos and productions: https://audiojungle.net/item/go-indie-rock-upbeat-happy/19964301?s_rank=261 Driving pop rock tune, featuring guitar catchy guitar riffs and upbeat drums. Suitable for western videos, corporate videos, commercial or advert. Use in one end product, free or commercial. Most web uses. 10,000 copy limit for a downloaded or physical end product. No broadcast use. The total price includes the item price and a buyer fee. Licensing info: These songs may be used in YouTube videos…