How Two DTC Brands Revamped Their Video Creative For Performance

It’s well known that good video creative can boost campaign performance. But good video creative is expensive to produce, difficult to test and the impact on down-funnel performance is often tricky to measure. Between the end of 2018 and into 2019, KURU Footwear, a direct-to-consumer brand focused on eliminating foot pain, invested heavily in a series of videos in an attempt to inject some humor into its brand. It’s long been a trend for DTC brands to adopt a funny, tongue-in-cheek approach to their video advertising. Just look at Dollar…

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Facebook (Finally) Takes Some Action On Political Ads; Brands Demand Flexibility On Their TV Spend

<!– –> Baby Steps Facebook will block political ads in the week leading up to the US Presidential election in an effort to suppress misinformation. The platform will also flag posts that come from candidates either claiming victory before the official results are finalized or trying to dispute the outcome. Facebook has already restricted the ability to forward articles on Messenger to large groups. “The US elections are just two months away, and with COVID-19 affecting communities across the country, I’m concerned about the challenges people could face when voting,”…

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Brands Get Creative With Production During COVID-19

Brands that have not gone black still require a constant circulation of artistic, however creation shoots are actually on grip. Along with every person engaging in social distancing, brand names are actually repurposing sell properties and also utilizing influencers as material inventors.”People are actually searching for any kind of economical remedy that acquires all of them premium advertisements,” pointed out Alex Collmer, CEO of artistic computerization system VidMob. Dropping the B-Roll The greatest marketers possess accumulations of highly-produced imaginative possessions that they never ever offered market, simply “acquiring dirt on…

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