A Joycean Stream Of Consciousness On Apple’s ATT
“The Sell Sider” is written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Like an oil corporation opposing the rise of renewables or a tobacco company lobbying for its own cause, a reactionary wing of the digital advertising is struggling to accept the radical change needed in the way audience data is handled. Fighting for self-preservation is a common theme in digital advertising’s recent years. A few companies, but also individual ad tech and media executives and…
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