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Tag: content creators

A Joycean Stream Of Consciousness On Apple’s ATT

T. B. Smith, , , ,

“The Sell Sider” is written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Like an oil corporation opposing the rise of renewables or a tobacco company lobbying for its own cause, a reactionary wing of the digital advertising is struggling to accept the radical change needed in the way audience data is handled. Fighting for self-preservation is a common theme in digital advertising’s recent years. A few companies, but also individual ad tech and media executives and…

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Google Just Dropped Another Privacy Bomb on Independent Ad Tech

Google Just Dropped Another Privacy Bomb on Independent Ad Tech

T.B. Smith,

The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with hashed email addresses had led to growing speculation that even Google would get behind the initiative. Recommended articles

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Pandemic Is Accelerating Google’s Rivalry With Amazon and Traditional TV

Pandemic Is Accelerating Google’s Rivalry With Amazon and Traditional TV

T.B. Smith,

Despite a year that saw it contend with the disruption caused by a global pandemic, threats from regulators and the challenge of leading the online ad industry toward a cookieless future, Google still managed to earn handsome revenues in 2020. Recommended articles

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FTC Seeks Advertisement Tech Pros To Bone Up On The ‘Opaque’ Business Of Digital Advertising

T. B. Smith, , , , , , ,

The Federal Trade Commission is actually hiring add technology pros. Especially, the FTC is actually searching for pair of folks to evaluate as well as compile info on electronic marketing markets to update exactly how the firm as well as various other policymakers consider plan progression and also administration as they look at prospective individual risks. Commonly, the organization depends on a stable of scholastics as well as economic experts when it is actually researching a market. Electronic advertising and marketing as well as advertisement technology are actually … exclusive.…

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Podcast: Let’s Get Vertical

T. B. Smith, , , , ,

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Life finds a way,” in the immortal words of Dr. Ian Malcolm. And so does ad tech, when confronted with adversity. Today’s extinction-level meteorites are taking the form of platform dominance, reduced data availability and a lack of differentiation among the available “solutions.” So where’s the salvation? Audience Town CEO Ed Carey believes a new wave of ad tech can succeed by focusing on the needs of industry verticals, be it…

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