FreeWheel Buys Beeswax
December 18, 2020
The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” …
Tag: cmo
Google, You Finally Really Did It
January 15, 2020
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at …