Brand Safety Archives - How To Advertise

Saving Personalization, With Criteo Chief Product Officer Todd Parsons

April 16, 2021May 9, 2021 T. B. Smithad management firm, Advertising & Marketing, brand safety, Independent Agencies

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Within the retargeting category, Criteo has been the most successful player by a wide margin. It built a global retargeting empire from its home base in France, conquering the US market and many others too. It was a neat trick. Now the company is trying to pull off two more. First, it’s working to save the lucrative retargeting business by developing a single sign-on (SSO) solution for consumers that will run…

5 Tips for Brands as the Ecommerce Acceleration Transforms Marketing

March 29, 2021 T. B. SmithAdvertising & Marketing, brand safety

This article is sponsored by Criteo. Since mandated quarantines and reduced in-store shopping first became our reality early in 2020, global ecommerce has experienced a rapid rise. There have been millions of first-time ecommerce buyers, and as consumers have become accustomed to the convenience of the e-commerce experience, it is likely the new shopping behaviors they have adopted will stick. For marketers, this has created an urgent need to prioritize ecommerce and to adapt age-old promotion strategies, so they can continue to reach shoppers and drive growth. To keep up…

Criteo Expects 10% Revenue Drop In 2020, As CEO Clarken Lays Out Survival Plan

February 12, 2020 T. B. Smithad measurement, Advertising & Marketing, brand safety, Cookieless Targeting

Criteo is tightening its belt for the dust bowl days of retargeting. Revenue decreased 3% year over year to $653 million in Q4 2019, according to Criteo’s earnings report Tuesday. And the company expects revenue to drop 10% in 2020. But CEO Megan Clarken, the former Nielsen chief commercial officer who took over in November 2019, said Criteo has the pieces to be a major player as a full-stack DSP business. There are optimistic metrics for Criteo. Its non-retargeting businesses, such as in-app ads, retail shopper marketing and data onboarding,…