Tag: big tobacco
Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $250 million, the companies said Tuesday. Merkle will add LiveArea’s 590 employees to its roster. LiveArea works with retailers …
Pulling off one Super Bowl ad is a feat in itself. It often takes months, or even a full year, to coordinate some of these huge productions, as an …
<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In its early days, programmatic buying was mostly used by …
You & Mr Jones completed a $260 million Series B round on Tuesday coming on the heels of an impressive 2020 during which clients tapped into its strengths in …
The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint …
Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March, he’s been dabbling in various passion projects and advising …
If companies, media business as well as advertisement technician companies are actually mosting likely to meet their restored guarantee in current months to transform their labor forces, they’ve reached …
Sometimes, it seems like every person as well as their mom declares to either be actually a client records system or even possess CDP-like abilities, coming from indie start-ups …
You & Mr. Jones pointed out Thursday it has actually gotten influencer advertising and marketing company Collectively in a pursuit to produce some of the leading 5 worldwide, sized …
After obtaining 10 firms in the final 4 years (as well as 7 in the final 2 ), advertising companies strong LRW Group is actually rebranding to Material. Product’s …