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Merkle Acquires LiveArea, A $250 Million Bet On Commerce Integrations

T. B. Smith, , ,

Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $250 million, the companies said Tuesday. Merkle will add LiveArea’s 590 employees to its roster. LiveArea works with retailers and brands, though mostly retailers, on commerce and marketing. It provides design and creative strategy, but its primary offering integrates customer data with ecommerce tech such as order management systems (OMS) and marketing clouds. A few of its clients include Adidas, Advance Auto Parts and Barbour. Brands and retailers’ customer data tends to exist in siloes that support individual business functions,…

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Wieden+Kennedy Takes the Title for Most Ads in Super Bowl 2021

T.B. Smith, , ,

Pulling off one Super Bowl ad is a feat in itself. It often takes months, or even a full year, to coordinate some of these huge productions, as an ad creative recently chronicled. But some agencies manage to make not just one, but several. These Super Bowl superstars have usually done it before, which is why brands trust them with their biggest cargo of the year. Kyle O’Brien Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa. Recommended articles

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How Agencies Grappled With Programmatic, With Stephan Beringer

T. B. Smith, , ,

<!– –> Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In its early days, programmatic buying was mostly used by ad networks. These companies packaged media supply for agency buyers as a line item on their plans, offering more efficient access to publisher audiences. Later, those agency buyers did the trading themselves, and we were off to the races. But somewhere along the line things got complicated. The centers of programmatic excellence incubated by the agency holding companies became huge players…

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You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion

T. B. Smith, , , ,

You & Mr Jones completed a $260 million Series B round on Tuesday coming on the heels of an impressive 2020 during which clients tapped into its strengths in digital and ecommerce. The company grew organically by more than 27%, while traditional agencies struggled their way through the pandemic. “We’ve just been through a year where an avalanche of major global companies have said, ‘Okay, we’ve been talking about digital transformation – now we need to actually do more in digital and ecommerce,” said David Jones, CEO and founder of…

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M/SIX CEO Belinda Smith On The ‘Ever-Widening Disconnect’ Between Measurement And Business Growth

T. B. Smith, , ,

The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint venture backed by The&Partnership and GroupM, and also one of EA’s external agency partners. That’s how Smith met the crew at m/Six, where she’ll now oversee operations, strategy, growth and client development across the United States, Canada and Latin America. As head of global marketing intelligence at EA, Smith helped build the brand’s first in-house media agency and overhauled its media,…

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Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala

T. B. Smith, ,

Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March, he’s been dabbling in various passion projects and advising CEOs and Fortune 5000 companies, including Publicis. Most recently, in August, he joined the advisory board of ad tech company LoopMe. Tobaccowala also released a book in August titled “Restoring the Soul of Business: Staying Human in the Age of Data,” which presciently covers topics such as the remote workforce and dealing with organizational change under pressure. People ask Tobaccowala if he wrote…

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The Boyd Initiative Aims To Bridge The Gap Between Black College Students And Advertisement Land

T. B. Smith, , ,

If companies, media business as well as advertisement technician companies are actually mosting likely to meet their restored guarantee in current months to transform their labor forces, they’ve reached connect to Black pupils and also latest university graduates early to detail why an occupation in marketing is actually one thing worth seeking. Keeping that in thoughts, Steven Golus, a DoubleClick and also dataxu veterinarian whose time project is actually to supply instruction and also consulting companies to providers in the electronic advertising business, determined to conform his education and learning…

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Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape

T. B. Smith, ,

Sometimes, it seems like every person as well as their mom declares to either be actually a client records system or even possess CDP-like abilities, coming from indie start-ups to the significant advertising cloud carriers . Picking the appropriate supplier is actually simply half the fight. Marketing experts discovered their session, commonly by hand, back in the course of the DMP times that mar specialist isn’t”prepare it and also neglect it.” CDPs demand on-going monitoring. Acxiom, which handles consumer information for greater than 200 huge labels, views an option to…

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You & Mr. Jones Acquires Influencer Marketing Firm Collectively

T. B. Smith, , ,

You & Mr. Jones pointed out Thursday it has actually gotten influencer advertising and marketing company Collectively in a pursuit to produce some of the leading 5 worldwide, sized influencer advertising and marketing providers. You & Mr. Jones purchased San Francisco-based Collectively for a concealed quantity. Together are going to be actually integrated along with theAmplify, the & 25-person, LA-based influencer advertising and marketing organization You & Mr Jones got in 2016.”Collectively’s sight has actually constantly been actually to become the classification forerunner in influencer advertising, “mentioned its own founder…

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Product Launches As Another ‘New Model’ Holding Company

T. B. Smith,

After obtaining 10 firms in the final 4 years (as well as 7 in the final 2 ), advertising companies strong LRW Group is actually rebranding to Material. Product’s accomplishment splurge started in 2015, along with backing coming from exclusive capital organization Tailwind Capital. Its own investments consist of full service company T3, client service firm Strativity as well as marketing research company Kelton. Chief Executive Officer Dave Sackman, a past advertising and marketing director, would like to create a full service advertising working as a consultant that had not…

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