Hulu’s Only Murders in the Building, Nine Perfect Strangers Defy Easy Classification

Hulu’s upcoming series Only Murders in the Building may have been a very different show had Steve Martin, Martin Short and Selena Gomez not signed up as its stars. Recommended articles

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Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders

Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders

As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won’t be a lot of love for the measurement firm Nielsen at the newly combined company. Recommended articles

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Streaming the Olympics Shouldn’t Be This Tricky

Streaming the Olympics Shouldn’t Be This Tricky

Last year, the 2020 Olympics were meant to help launch NBC’s new streaming platform, Peacock, but instead, sat the year out due to COVID. For an Olympics originally destined to be tied to a streaming service in an on-demand world, it seems stuck in a prime-time linear TV world, a category that has been on the decline for years. A Trade Desk survey at the beginning of the year predicted that 27% of U.S. households would cut their pay TV subscriptions by the end of the year, which is almost…

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Disney Extends Major League Baseball TV Rights to ESPN+ as Streaming Momentum Slows

Disney Extends Major League Baseball TV Rights to ESPN+ as Streaming Momentum Slows

ESPN+, Disney’s smallest streaming service, will get a big live sports boost in the coming months. Recommended articles

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How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

How Sierra Space, a Rival of Elon Musk’s SpaceX, Built an Ad Strategy Around His SNL Debut

Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the event as a launching pad for its own messaging. Recommended articles

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Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market

Streamers Set Eyes on Next Big Task: Winning Over the Fast-Growing Hispanic Market

In 2020, major media companies including Fox Corp. and Comcast rushed to acquire ad-supported streaming services so they could build out their over-the-top footprints and win over consumers. A year later, Spanish-language broadcaster Univision is following suit. Recommended articles

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WarnerMedia Sets Kids and Family Virtual Upfront for February

WarnerMedia Sets Kids and Family Virtual Upfront for February

WarnerMedia will highlight its entire portfolio of kids and family programming for the first time in a virtual upfront event for advertisers in February. Recommended articles

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HBO’s Lovecraft Country Influencer Kits Support Black-Owned Businesses

HBO’s Lovecraft Country Influencer Kits Support Black-Owned Businesses

Lovecraft Country, HBO’s new supernatural drama series set in 1950s Jim Crow America, tackles the horrors of racism and monsters straight from author H.P. Lovecraft’s stories. To build buzz for the series from showrunner Misha Green and producers Jordan Peele and J.J. Abrams, the network recently curated branded influencer kits containing items tied to its themes and characters, all sourced from or supporting Black-owned businesses. Leading up to the series premiere on Aug. 16, HBO sent kits to 300 influencers and press containing Lovecraft Country-inspired clothes, accessories, home goods and…

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Marked Down Annual Subscriptions Give Streamers a Leg Up in Crowded Space

Marked Down Annual Subscriptions Give Streamers a Leg Up in Crowded Space

| 1 hr ago Key knowledge: Annual dedications allow banners to concentrate on enhancing their system as opposed to exhausting sources to maintain regular monthly users. When NBCUniversal’s streaming company Peacock debuted country wide this month, its own most-advertised rate aspect was actually the rate execs presumed would certainly be actually very most attractive to individuals during the course of the pandemic: free.But for consumers that desired to nail down a year’s truly worth of Peacock Premium– which gives added web content past the free of charge model– the company…

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This New DIY Streaming Platform Brings LGBTQ Programming Direct to the Community

This New DIY Streaming Platform Brings LGBTQ Programming Direct to the Community

Key Insights: Femme Power TELEVISION’s inventor mentions there is actually an absent pipe in between LGBTQ movie festivities and also significant streaming deals. Each year, near to $twenty billion successfully pases fingers during the course of TELEVISION upfronts, when marketers work out airtime along with systems. upfronts costs is actually down through a 3rd throughout the global, it is actually still what permits systems to fund development (and many more expenses), delivering innovative brand-new computer programming to the masses. For electronic streaming, this year’s costs is actually still not clear,…

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