Wieden+Kennedy Takes the Title for Most Ads in Super Bowl 2021

Pulling off one Super Bowl ad is a feat in itself. It often takes months, or even a full year, to coordinate some of these huge productions, as an ad creative recently chronicled. But some agencies manage to make not just one, but several. These Super Bowl superstars have usually done it before, which is why brands trust them with their biggest cargo of the year. Kyle O’Brien Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa. Recommended articles

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After a Successful Year, DoorDash Is Splurging on an Ad in the Super Bowl

What do the Cookie Monster and actor Daveed Diggs have in common? Honestly, nothing at all—but they both just scored lead roles in DoorDash’s first-ever Super Bowl commercial.  Emmy Liederman Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.

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3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

| 20 mins ago This year’s Super Bowl welcomed a brand-new first-time advertiser: Facebook. To make its Super Bowl debut and promote its Groups feature, Facebook selected Chris Rock and Sylvester Stallone to star in a 60-second spot. At ages 54 and 73, respectively, these two iconic celebrities both hail from a powerful consumer demographic: the 50-plus audience. Facebook isn’t the only major technology company to feature 50-plus stars in ads during the Big Game. In an emotional spot that some considered to be one of the game’s best, Google…

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On the Adweek Super Bowl Ad Podcast: What Worked and What Didn’t

| 47 mins ago Jason Momoa rips himself apart in the Rocket Mortgage Super Bowl commercial. Bill Murray relives Groundhog Day (on actual Groundhog Day) for Jeep. Mr. Peanut is reborn as a talking baby and a debatable hashtag. To discuss the highs and lows of this year’s Super Bowl, Adweek podcast co-hosts David Griner and Ko Im are joined by senior editor Doug Zanger, deputy brands editor Diana Pearl and chief of staff Jameson Fleming. You can listen and subscribe to Adweek’s weekly show, Yeah, That’s Probably an Ad,…

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Pantone Will Offer Color Commentary During the Super Bowl on Social Media

| 15 mins ago Pantone is making its Super Bowl debut by offering color commentary during the game—literally. The color standards company will launch a social media campaign providing insights and commentary during Sunday’s championship game between the Kansas City Chiefs and San Francisco 49ers. The campaign celebrates the fact that for the first time in the Super Bowl’s 54-year history, both teams wear red as their primary color: specifically, Pantone 186 C for the Chiefs and Pantone 187 C for the 49ers. Using the hashtag #BigGameColorCommentary, the company plans…

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Fox Sports Adds an Extra Super Bowl Ad Pod 2 Months After Selling Out Inventory

| 22 hours ago Nearly two months after selling out its Super Bowl inventory—the fastest that’s happened in nine years—Fox found a way to cash in on the massive advertiser demand this year. Fox Sports and the NFL have added an additional “floater” ad pod to the game, which will last two minutes and 30 seconds, according to Seth Winter, evp of sports sales for Fox Sports. That means Fox was able to add more than $25 million to its in-game Super Bowl ad revenue. “Floater” pods are used in…

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