DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network

Here’s today’s AdExchanger.com news round-up … Want it by e-mail? Register here. No Compromise For Google Google’s reported deal to United States regulators as a quote to prevent an antitrust match was to spin off part of its advertisement company. That news obviously landed with a thud. The Department of Justice is poised to move… Continue reading »
» The post DOJ Rejects Google’s Antitrust Concessions; Instacart+ Plugs Into The Retail Media Network Network appeared initially on AdExchanger.

Sign up here. No…

Read More
Amazon Com Marketing Strategy 2022 E Commerce Retail Giant Business Case Study

Amazon.com marketing strategy 2022: E-commerce retail giant business case study

What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon’s revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the third quarter of 2021, Amazon reported net sales of over …..
The post Amazon.com marketing strategy 2022: E-commerce retail giant business case study appeared first on Smart Insights. …

Read More

Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
» The post Who Tracks The Trackers?; The Digital Adpocalypse That Never Was appeared initially on AdExchanger. Who Tracks The…

Read More

LiveRamp Hires Jay Prasad To Realize TV Ambitions

Taking in the sprawl of CES in Las Vegas, one thing is clear: “There’s a ton of focus on streaming – it’s front and center,” according to Jay Prasad. The same can be said of Prasad’s new employer. Prasad joined LiveRamp in January after five years as chief strategy and business officer at video tech startup VideoAmp. He is tasked with creating a go-to-market strategy for LiveRamp’s TV-related offerings, particularly the products coming out of its recent acquisition of TV analytics company Data Plus Math. AdExchanger caught up with Prasad for…

Read More
Spotify Introduces Ad Insertion Program For Podcasts

Spotify Introduces Ad Insertion Program for Podcasts

LAS VEGAS—Spotify has never been shy about sharing insights from its music streaming platform. Now, for what Spotify says is a first for the platform, it’s giving advertisers the ability to get their own insights with a new ad insertion program for podcasts. Announced this morning at CES 2020, the new program called SAI (Streaming Ad Insertion) will leverage the same technology the streaming service had already been using for its free, ad-supported music service to “unlock the potential” of a medium still relatively new to advertisers. Advertisers using the…

Read More
Facebook
Facebook
Pinterest
Pinterest
fb-share-icon
YouTube
LinkedIn
LinkedIn
Share
RSS
Follow by Email