Amazon Privacy Archives - How To Advertise

The Big Story: CPG Companies Make Post-Pandemic Plans

August 5, 2021 T. B. Smithad management firm, Advertising & Marketing, Amazon Privacy, Digital Storytelling, PIPL

<!– –> Getting online shoppers to click and add a product to their cart – and then have that product ship cost-effectively to a customer – is the latest challenge for CPG companies. During earnings calls over the past week, leaders of CPG companies had to answer to investors about their ecommerce strategies, which have accelerated thanks to an online shopping boom kicked off by the pandemic more than a year ago. Adding to that trend, Facebook’s former high-profile exec Carolyn Everson joined Instacart as its president Wednesday – a…

NBC Is Using Commerce Tech for Jill Martin’s New Shop Today Show

July 27, 2021 T.B. SmithAdvertising & Marketing, Amazon Privacy

As a longtime lifestyle contributor at NBC’s Today show, Jill Martin’s job is to act as a filter between people and products. Throughout her career, consumer trends and commerce technology have faced constant evolution, but Martin has always leaned into a simple thesis: shopping does not have to be complicated. Recommended articles

Ecom Brands Are Connecting Their Warehouses To Ad Tech With Whitebox

June 12, 2021 T. B. Smithad measurement, Advertising & Marketing, Amazon Privacy, Cookieless Targeting

The ecommerce marketplace management startup Whitebox launched an analytics product on Thursday that spans the world of ad tech and that of warehouse and delivery services. There is a boom crop of ecommerce tech companies that manage advertisements and product listings on Amazon and other online marketplaces (but mostly Amazon). Amazon ad agency Teikametrics acquired marketplace analytics company Adjusti.com, Jungle Scout acquired Amazon ad tech startup Downstream, and Tinuiti also acquired Amazon specialist outfit The Ortega Group, all in the past 18 months. A differentiator for Whitebox is that it…

Shopify’s Shop Pay Checkout Tool Is Coming To Google

May 28, 2021 T. B. SmithAdvertising & Marketing, Amazon Privacy, Diane Perlman, location marketing, MRC, programmatic advertising, Xandr Monetize

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through Google search and other services. The purpose of Shop Pay is to make online checkout faster and more secure. It includes a payment button that merchants can add to the checkout process after customers click…

Chairish Co-Founder Anna Brockway Homes In On Branding

May 16, 2021 T. B. SmithAdvertising & Marketing, Amazon Privacy

<!– –> Before co-founding high-end vintage furniture marketplace Chairish with her husband Gregg in 2013, Anna Brockway wouldn’t think twice about earmarking millions of dollars for a Super Bowl commercial. That’s because Brockway was a top marketing executive at Levi’s for seven years. But as a startup entrepreneur, she said that performance marketing felt like the “the more responsible approach” because it’s targeted and attributable. After closing a $33 million Series B fund raise last year, though, Chairish conducted its first extensive brand study – and the findings made clear…

Amazon A ‘Catalyst For Change’ In Retail Media

April 25, 2021 T. B. SmithAdvertising & Marketing, Amazon Privacy, Diane Perlman, Mobile measurement, Online shopping, Willard Simmons

Amazon provided the spark for a surge in retail and commerce-based advertising. That surge has now reached fever pitch as other online retailers, including Walmart, CVS and Target, launch ad platforms in pursuit of incremental advertising revenue. It’s working. Already advertisers are spending $5 billion annually on non-Amazon retail media platforms, according to Forrester Research. Meanwhile, Amazon’s ad business is four to five times that number. As the ecommerce leader became a critical pillar for more and more brands, it created a need to manage marketing programs across all ecommerce…

UK Retailer Very Asked Brits to Help Create a New Video for Madness’ ‘Our House’

March 28, 2021 T.B. SmithAdvertising & Marketing, Amazon Privacy

As the British public has been stuck inside for the majority of the past year, the home has become the center of everyone’s universe. To tap into the one-year anniversary of that experience beginning with the first U.K. national lockdown, British online retailer Very has launched a spot that aims to highlight the role the home has played during that period. Recommended articles

Facebook Shops: Over 1 Million Active, 250 Million People Interacting Per Month

March 19, 2021 T.B. SmithAdvertising & Marketing, Amazon Privacy, Panasonic

There are now more than 1 million active Facebook Shops, and over 250 million people are interacting with them every month, according to CEO Mark Zuckerberg. Recommended articles

You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion

January 13, 2021 T. B. SmithAdvertising & Marketing, Amazon Privacy, big tobacco, Brooke Patterson, e3d12ffce753f91b287b4eefffee4b97, Erich & Kallman

You & Mr Jones completed a $260 million Series B round on Tuesday coming on the heels of an impressive 2020 during which clients tapped into its strengths in digital and ecommerce. The company grew organically by more than 27%, while traditional agencies struggled their way through the pandemic. “We’ve just been through a year where an avalanche of major global companies have said, ‘Okay, we’ve been talking about digital transformation – now we need to actually do more in digital and ecommerce,” said David Jones, CEO and founder of…

The Top 10 AdExchanger Stories of 2020

December 31, 2020January 3, 2021 T. B. SmithAdvertising & Marketing, AJ Brown, Amazon Privacy, Cookieless Targeting, cross-platform measurement, Data Privacy, Jellyfish, linear TV buying, location marketing, Marie-Laure Denis, Mobile measurement, MRC, Online shopping

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies amid privacy concerns and scrutiny from lawmakers. Still, readers also visited AdExchanger to hear more about the COVID-19 pandemic’s impact on the industry and how companies transitioned to WFH and revamped their strategies. Here’s a…