Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right? Maybe not. A University of Oxford research study discovered that third-party trackers in Google Play and Apple iOS apps stay fairly the same. “The very same handful of third-party tracking business have comparable frequency and prominence,” according to the Internet Policy Review journal. The variety of apps with no… Continue reading »
» The post Who Tracks The Trackers?; The Digital Adpocalypse That Never Was appeared initially on AdExchanger. Who Tracks The…

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How 3 Decade-Defining Trends Will Shape The 2020s

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bill Wise, co-founder and CEO at Mediaocean. This month marks the end of a decade in which the digital advertising industry came of age. When we think about where we are now, it’s almost unimaginable to consider where the 2010s began: Netflix was still mailing DVDs, Snapchat was just an idea on a college campus and Uber didn’t exist. With that in mind – and…

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