Start a REAL Social Media Marketing Strategy
– Do you really need a
social media strategy or can you just wing it? Posting what you want, when
you want, where you want. The famous Gary Vee says that
we need to start thinking of ourselves more as publishers,
instead of content creator. Now, I agree with him to a point but to consider yourself
a publisher of content, you need to be thinking
strategically about your content. He also says that you don't
need to create content. You just need to document
what you're doing in your everyday life,
but here's the bad news for regular folks like you and I. I'm not jetting around to fancy
places on a regular basis. I work in my basement
in my home in Colorado and this is where I create content. If I had to document
my daily life for you, you'd be completely bored. So, I have to be thinking
very strategically and intentionally about the content that I'm creating on social media.
Also, I don't wanna turn over
my social media platforms to the world and open up my
personal life for scrutiny. I'm a very private person. And so the Gary Vee style of documenting and not creating doesn't
really fit with me. If this is resonating with you, you're going to enjoy this week's video. I'm going to give you three keys to creating a social
media strategy that works, that will help you attract
clients that you love without breaking the bank,
trying to impress people or turning your personal life on display. It's my opinion that social
media is not about showing off, it's about serving.
Step number one in your social
media marketing strategy is that you need to have an area of focus. And I know that this can be very hard and there are going to
be marketing consultants that come across that
your path that tell you that you don't need to focus, that you just need to document your life. And the people that resonate with it will become your people. I do not agree with that. You need to be very intentional with your social media strategy, just like any other marketing strategy. So, number one, who is your market? Who is your audience? Who is the person on the
other side of the camera lens? Who are the people that you want to reach? Also, what problem do they have? You need to be very
intentional with your content and making it relatable to
your market and the problem that they have.
If you are a life coach
who works with moms, who are trying to juggle it all, then your content needs to help them
with productivity and focus and being a great mom while
still working at the same time. If you are a business coach, like I am. I am here to help you learn
how to leverage marketing and media to grow your business. What I don't talk about
are things like P and Ls, and budget sheets and operations and HR. That's not my area of focus. So the more focused you are on your market and the very specific
problem that they have, the more your content
will resonate with them. Next, you need to know what
keywords you should focus on. So once you understand your market and the problem that they have,
understanding what keywords or what key phrases they are
searching for, when they're on the internet will
help you create content that is going to be found with them, especially if you're using
social media platforms like YouTube and TikTok that
are indexable by Google, meaning they are also search engines which leads us to the last part of focus, which is what platforms
are you going to be on.
There are a few marketing
consultants that will tell you to be everywhere, that you need
to be on all the platforms. I do not recommend that. Trust me, you will burn out. I think it's more important
to pick a primary platform and a secondary platform,
and really focus on those. And then think about how you
can repurpose the content from your primary and secondary platforms onto the other platforms. Here's a real-life example. My primary platform is YouTube. I create YouTube videos and my
secondary platform is TikTok. I create those videos first
and then I repurpose them into Instagram reels and Facebook reels or into Pinterest posts. This helps me hold myself accountable without feeling pulled in a
million different directions and without suffering from
social media induced anxiety because I'm not showing up
everywhere all the time. Key number two, you need
to have a sales funnel in order to have an effective
social media strategy.
One of the big problems that
I see a lot of business owners and entrepreneurs, facing
with social media is that they're posting content
but nothing is happening. It's not driving traffic to their website. It's not creating leads coming in online. The phone is not ringing. They feel like they're posting and posting and getting nothing in return. And that is because they haven't thought through what their sales
funnel is going to be. The first step here is that you need to have social media
content that gets attention and engagement. Engagement is a key indicator of success, when you're talking about
social media content. If your followers is not
growing, if your followers are not liking your posts,
if they're not commenting, if they're not asking questions,
if they're not sharing, if they're not engaging,
then you need to re-look at your actual content
strategy and come up with different ideas that are
more interesting, inspiring, entertaining, and
engaging for your people.
Next, you need to have all
of your social media profiles optimized, and there are different rules for different platforms,
but you need to make sure that the header images of all of your social media platforms are clear. You need to make sure
that your profile images are optimized. You need to make sure that
you have links in your bio, that you have key phrases in your bio. There are lots of things that you can do to optimize your profiles, and they all need to be done. Smart and savvy social media strategists also know that you need
to be able to redirect that social media traffic
off of the platform onto your landing pages. Now a landing page, if
you are new to my channel, is a one-page website that has
a very specific offer on it.
I call it a free ethical bribe. Okay? It's something that you're
gonna give away for free in exchange for a prospect's
email address and first name. This is going to take
your social media eyeballs and turn it into website traffic because you're giving people a
reason to go to your website. If you just say, go to my
website, no one's going to go, because they don't know
what's in it for them. But if you give them an ethical bribe and opt in, a lead magnet, now there's something
that answers the question what's in it for me? And they're more likely to
start visiting your website. But the fortune is in the
follow up when it comes to sales funnels and landing
pages, and you'll need to work with a professional marketing strategist to create an email drip campaign on the back of your lead
magnet, that nurtures that relationships,
introduces the know, like, and trust factor faster and
moves them to the next step with you, which might actually
be scheduling an appointment.
Step number three in our
social media strategy is that you need a content schedule. I highly recommend that you
use a social media planner. Now, not a scheduler, which is like a third-party software
program that you use to like pre-plan all of your social posts and then bombard them out on all of the social media platforms. I'm not talking about a scheduler. I'm talking about a schedule and you need to have a content plan. The planner is going to
help you stay on track which is going to help
you stay more consistent and hold yourself accountable. You're going to be able to see the days where you hit your goals and you're gonna be able to see the days where you didn't hit your
goals, which is totally fine because what gets measured can be changed. In your content schedule,
you also want to make sure that you have a nice mix of content. You don't want content that is
just constantly promotional, constantly advertorial, or
constantly promoting you.
Nobody cares about that type of content. They want content that serves them. They want content that is
inspiring, entertaining, educational, and can help
them and change their life. So you need to be thinking about that in your content schedule,
related to what type of content you're creating
and when those different types of content are being shared and posted. Quick recap. In your social media
strategy, you need a focus. You need a funnel and you
need a content schedule.
Those are the three keys to making your social
media dreams come true. Remember, if you learn marketing,
you grow your business. For that reason, I'll see
you on the next video..